STANCE AT A GLANCE

The Meaningful Branding Agency

“We believe that great brands stand for something. Brands that commit to a meaningful STANCE—and those who engage with them—win.”

stance-las-vegas-branding-agency-our-purpose
ELEVATING MEANINGFUL BRANDS™

We exist to elevate meaningful brands so they can elevate the lives of those they serve.

stance-las-vegas-branding-agency-our-focus
BRAND POSITIONING

Be at the top of the mind of your target audience & be above your competition.

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THE ELEVATOR PRINCIPLES™

Embrace principles that transform your brand to serve as an elevator for your audience.

20m
Target Audience Researched
22k
Hours Spent on Brand Strategy
123
Happy Clients & Counting
100%
Focused on Elevating Meaningful Brands

What we do

Our Services

Brand Development

Research, Strategy, Positioning, Architecture, User Profile Creation, Persona Development, Creative Brief Development

Creative Digital

Brand Guidelines, Brand Identity Design, Web Design & Development, Brand Collateral, Web & App UI/UX Design.

Brand Marketing

Integrated Brand Marketing Campaigns, SEO, Blog Content Publishing, Social Media Management, Email Marketing / Newsletters

Video Production

Video Profiles, Creative Direction, Animation, Logo Indent & Motion Graphics, Script Development
STANCEIMAGE
Our Work
Skysponder

Skysponder

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NGATHA International

NGATHA International

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AgentMail

AgentMail

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The Downtown Showroom

The Downtown Showroom

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Petitious

Petitious

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NAPPS

NAPPS

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Our Clients

Elevated Brands

podpora-network-australia-stance-branding
advanced-pet-sitting-brisbane
LLOYD-REDO
lcmpro
Prontobux
SkySponder
thecream-new-zealand-stance-branding
agent-mail-brisbane-stance-branding
mct-technology_logo_website-stance-branding
litslifestyle_logo_website-stance-branding
RonHilliger
downtownshowroom
one-traffic-norway-stance-branding
capital-distributions-stance-branding
napps_logo_website-stance-branding
MeetSDAsingles
Screech
Tradeze
smart-choices-las-vegas-stance-branding
granite-ventures_logo_website-right
orange_oak_advertising_logo_website-stance-branding
Petitious
SingaporeTennisCoaching
VideoAssistantPro
buynow

ELEVATING  MEANINGFUL BRANDS

Las Vegas Branding Agency dedicated to elevating meaningful brands by leveraging purpose, strategy, design, video & technology.

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Latest from our Blog

STANCE INSIGHTS

The 3 C’s of Building a Strong Brand

The 3 C’s of Building a Strong Brand

With clutter in current marketplace, building a strong brand is more crucial than ever. The 3 C’s of building a strong brand simplify the sometimes daunting brand development process. They are the basic building blocks of any strong brand that exists.

One thing is certain: A brand has to be nurtured- and it takes (a long) time to successfully build any brand.

In addition to time, it takes thought and consistent application. But it does not have to take big budgets. It just requires you to embrace a mindset that requires both discipline and passion. It’s about caring for the bigger picture and the smaller details- all at the same time.

The Rise and Fall of an Iconic Brand: Case Study

The Rise and Fall of an Iconic Brand: Case Study

The Fall

The customers’ perception of businesses has changed, and so has everything around us. Any business that wants to remain relevant and a float, will have to follow the leader – consumers; in making the necessary changes.

The McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. But come 2003, it was about to make history, but for all the wrong reasons.

Are Kids Using Social Media to Build Their Brands?

Are Kids Using Social Media to Build Their Brands?

Is it possible that our children are using social media to build a brand?

I had the oddest thought the other day when I sat down to write about social media as a powerful business communication tool.  As I watched my son staring at his phone for what seemed like an hour I had to ask him what he was doing.  He explained he was checking his Twitter, Facebook, Snapchat, and Instagram.  It dawned on me that he in essence is creating his own brand using the very tools businesses use to market themselves and increase their brand awareness.

3 Basic Reasons: Importance of Social Media for Your Business

3 Basic Reasons: Importance of Social Media for Your Business

To every new business owner: Here is the Importance of Social Media for Your Business.

Social Media is the greatest tool at your disposal.  Don’t mistake it for just another fad that “kids these days” are talking about and be resistant. Embrace it, love it, and use it.

Look around, this is the new age. The 80’s, 90’s, and even early 2000’s promoting is a thing of the past. Yet some of you still channel your inner Monty Python, throw hands up, and book it, screaming “run away!”I get it. Social Media is daunting, but just like Michael Myers, it will creep up on you slowly no matter how fast you run.

Why have a Brand with Purpose

Why have a Brand with Purpose

Why have a Brand With Purpose?

Consumers and marketers have conflicting ideas about brand purpose: They disagree on where brands should concentrate their efforts, and on which people are most receptive. As reported on a new research from the World Federation of Advertisers.

Only 40% of marketers thought that listening to and acting on customer needs was important to brand purpose, but in a parallel study by PR Agency Edelman, consumers chose “Listens to customer needs and feedback” as the number one attribute that builds brand trust.

The traditional function of brand positioning has come to a standstill. In other words, it is more rewarding to find your brand purpose and promote it, rather that promoting a competitive edge. One of the Key speakers at the IMC Conference, Jonty Fisher explains why.

“Having a clear and well established purpose for your business will help create much more relevance with consumers by focusing on what is a brand’s real motivation: What is the WHY underneath the HOW and WHAT that you do, hence seamlessly connect with the consumers on a belief and purpose level; as opposed to something that is purely based on a functional benefit that might not necessarily move them emotively. As we know consumer make decisions based on emotive benefits and post rationalize decisions based on the functional benefits that the brand holds. In summary, your functional benefits are your permission to play but your emotive or purpose is your way to win in modern market.”

 


This is the way forward from the standstill in modern market that will enable marketers to reach their intended consumers. This is what Stance Branding Agency thrives to provide all its clients on a daily basis.

 

What is Purpose?

Purpose is the deepest expression of a brand, drawing on its essence to determine its path in the world. It captures the relationship between corporation and community, touching on the financial, social, and environmental arenas. Today, people think of companies as corporate citizens. They expect companies to put their skills and resources to work for the common good, and they’re ready to reward those that do.

In China, 80% of consumers say they are willing to pay a premium for a product that supports good causes, compared with just 28% in the U.K. and 39% in the U.S. In India, it’s 71%, while 55% of Brazilians and Malaysians are prepared to pay more.

five-shocking-credit-card-debt-statistics

 

 

What is Brand Purpose?

Brand purpose is a natural outgrowth of the values embedded in your corporate culture. Call it corporate citizenship or corporate social responsibility; companies that have integrated this approach into their business strategy are seeing the profound benefits of taking an active role in changing the world. Social good and business good are deeply entwined in today’s corporate model.

The WFA surveyed 828 brand marketers from 33 countries, representing more than 400 companies and together accounting for $170 billion in global marketing spend, via email. The Edelman consumer study, which surveyed 8,000 consumers in 16 markets, makes it clear that brand purpose in 2014 is more about customer relationship management than corporate social responsibility.

Mr Loerke added, “It becomes clear that purpose isn’t necessarily about saving the planet. It doesn’t have to be worthy per se; it can be about taking small and meaningful actions.”

Marketers may be convinced that having purpose is crucial: 88% agreed that it is increasingly important to building brands. That is why huge companies are changing their marketing strategies with marketing campaigns to ensure they have a meaningful brand that appeals to the public in an deeper, emotional level. Showing that they are part of consumers’ lives and not just pushing for their products and services blindly, because the consumers are the market kings thus dictating the markets share.

Meaningful-Brands

What drives your Brand?

Purpose driven branding, while not new, has taken on new significance in this era of anxious consumers; not to mention anxious employees. A company that looks at its brand and asks not simply what promise does it make, but what purpose does it serve, to its customers and its shareholders, and brings this purpose to life through every customer experience will be the company most likely to beat its competition.

The consumers have spoken, and if any marketer wants not only to remain in the modern market but also remain relevant and profitable; they have to embrace this ideology. That’s why here at STANCE we help you answer the question “What value do I provide?” in a positive way, hence at the end of the day both your brand and your audience benefit.

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” ― Howard Schultz

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What Our Logo Reveal Means

What Our Logo Reveal Means

Can you communicate a concept in approximately 5 seconds? We attempted to do just that.

Challenge:

Communicate what STANCE stands for in 5 seconds…

Results:

A 5 second logo reveal animation. Here’s the breakdown…

Before reading this, watch the video below and see what you make of it. Then come back and read the creative direction behind it.

 

The Breakdown

The STANCE logo reveal opens with 5 bars which stand for the 5 counterweights that we leverage to elevate a brand.; Purpose, Strategy, Design, Video & Technology.

ELEVATING MEANINGFUL BRANDS FROM

Las Vegas