We exist to elevate meaningful brands so they can elevate the lives of those they serve.
Be at the top of the mind of your target audience & be above your competition.
Embrace principles that transform your brand to serve as an elevator for your audience.
The essence of your brand is what makes your brand or service offering hard to copy. In order to create the essence of your brand, I like to have my clients focus less of competitive differentiation (which in most cases can be mere feature/benefits) and instead focus more on what we call meaningful difference/differentiation. Meaningful differentiation is (in…
With clutter in current marketplace, building a strong brand is more crucial than ever. The 3 C’s of building a strong brand simplify the sometimes daunting brand development process. They are the basic building blocks of any strong brand that exists. One thing is certain: A brand has to be nurtured- and it takes (a long) time…
The Fall The customers’ perception of businesses has changed, and so has everything around us. Any business that wants to remain relevant and a float, will have to follow the leader – consumers; in making the necessary changes. The McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants, serving around 68 million…