What is Branding?
Branding is one of the most misunderstood terms. In my humble opinion this is what I believe branding is.
It is a carefully researched & planned initiative to articulate and clearly communicate what a company, product, or service stands for, who it caters to and it’s meaningful difference as opposed to other similar companies/products/services.
Research and Brand Strategy lay the foundation of a brand, then brand systems (logos, websites, color schemes, visual hammer, images, videos etc) communicate a brand’s value and it’s difference in a way that creates both an emotional and logical connection.
This is normally achieved through marketing, advertising, endorsements, community engagement and other forms of promotions.
Branding is a long term initiative that takes time.
For branding to be successful, you need to be clear, consistent & credible!
With today’s overcrowded marketplace, branding is becoming more and more valuable.
So next time someone asks you, “What is Branding?” have the understand what a brand is first, that then makes it much easier to communicate what branding.
See the infographic below;