Defining a Brand Name by Its Innuendos

Defining a Brand Name by Its Innuendos

Defining a Brand Name by Its Innuendos

The name of a brand is the key to its identity – it’s what people say when they recognize your logo or tagline. This name isn’t (or shouldn’t, at least) be taken lightly — it’s like naming your child; it requires some thought and deeper meaning.

However, not all babies are named as thoughtfully such as Fox India Owen, Bear Winslet, North West, Cricket Pearl Silverstein or the lovely Rosalind Arusha Arkadina Altalune Florence Thurman-Busson (yes, that’s one person).

Some brands have followed in these poor babies’ footsteps with unusual names (that don’t work) and oddly enough, several have some awkward sexual implications.

 

Kum & Go

Based in West Des Moines, Iowa, this convenience store attempted to do a play on the phrase, “come and go,” however I’m not sure if it was the best option they could have picked in 1975. If anything, they’re extremely memorable.

kum-and-go-stance-branding-agency-las-vegas

 

Smashburger

With the motto, “Smashed Fresh. Served Delicious,” Smashburger apparently does just that to serve tasty burgers (no matter it’s implications).

 

BJ’s (Restaurant | Brewhouse)

There are too many places with this name (from a wholesale club to a 99 cent store), but a prominent one here in Las Vegas is the restaurant BJ’s, where they promise you’ll be greeted with, “Welcome to BJ’s!”  They’ve been flaunting a good restaurant owned by BJ since 1978. Simply put, there’s too many inferences that can be made from this name.

bjs-stance-branding-agency-las-vegas

 

Grey Poupon

A Kraft Foods product, this dijon mustard may be the best-selling Dijon-style mustard (there isn’t much competition) in the U.S., but it also may make you second guess the process in making the condiment. It’s a partnership between Maurice Grey and Auguste Poupon since 1886, but no matter how you say it doesn’t sound like their tagline in the video below: “One of life’s finer pleasures.”


Now yes, it’s important to have thought behind your brand name (which all of these listed do), but it’s also important to realize how people will perceive your name. If you want sexual implications when people think of your restaurant, then go ahead and name it “BJ’s,” but if not then be sure to reassess that decision. [inlinetweet prefix=”” tweeter=”” suffix=””]It’s a risk to stick with an odd name, but just be sure to own it if you do.[/inlinetweet]

These companies below have odd names, but do a good job of making fun at themselves while still creating a positive face for their brand.

 

Fresh Body: Fresh Balls

A personal hygiene brand dedicated to keeping you “So Fresh and So Dry,” they really go all out to take care of a man’s genitalia. Also, don’t worry they feature Fresh Breasts too, ladies.

Thus, this video shows the very concern involved with a man’s sweat in his not so talked about regions.

 

Poo-Pourri

It’s literally what it sounds like. A freshener that you spray prior to dropping the motherload (or using the restroom) to prevent others from smelling what you just did in the bathroom.

This video shows their great use of playing on their awkward name and concept altogether.

 

[inlinetweet prefix=”” tweeter=”” suffix=””]So when you name your brand, be sure it’s something you’d proud to hear in conversation.[/inlinetweet] It’s just like naming your baby — you want it to thoughtful and meaningful. Unusual brand names are great, but only when they’re marketed appropriately and reach their desired audience.

 

About the Author

Leave a Reply