Top 10 Taglines, Mottos, & Slogans | STANCE

Top 10 Taglines, Mottos, & Slogans | STANCE

Top 10 Taglines, Mottos, & Slogans | STANCE

In no particular order here are our top 10 picks


Mozilla Firefox


Popularizing the .org domain, as well as increasing sales through human connection





As a slogan and pretty much an outright lie it’s hard to beat this





You may or may not like Apple but it’s hard to argue the affect it’s had on design in the 21st century, especially anything tech related. Starting with the rise of the iPod, the entire digital generation has been infected by Apple’s ‘Think different’ ethos.


The Barack Obama “Hope” poster



The Barack Obama “Hope” poster is an image of Barack Obama designed by artist Shepard Fairey, which was widely described as iconic and came to represent the 2008 Obama presidential campaign.



Keep Calm



Keep Calm and Carry On is a motivational poster produced by the British government in 1939, several months before the beginning of the Second World War, intended to raise the morale of the British public in the aftermath of widely predicted mass air attacks on major cities.






The “Just Do It” campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998.


Benjamin Franklin



“Join, or Die” is a well-known political cartoon, created by Benjamin Franklin and first published in his Pennsylvania Gazette on May 9, 1754.[1] The original publication by the Gazette is the earliest known pictorial representation of colonial union produced by a British colonist in America.



De Beers


Prior to the 1930s, diamond rings were rarely given as engagement rings. Opals, rubies, sapphires and turquoise were deemed much more exotic gems to give as tokens of one’s love. Until…

“A Diamond is Forever.” Created by the N.W. Ayer advertising agency in 1947, this ad campaign transformed the diamond market- and much of global culture!






AVIS – We are No. 2, we try harder!





Back then chocolates came in drops and bars, both of which melted when you handled them, leaving chocolate on your hands. M&Ms were the first way to eat chocolate without getting anything on your hands.



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