There may be hope to social retail yet.
While sports marketers continue to be the king of instagram, at least in the Adweek/Shareablee top 10 brands on Instagram weekly chart, Hollister is a rare retailer to take a slot in their rankings. The Ohio-based clothing supplier now has 1.2 million Instagram followers while posting 21 social clips in the last month. In other words, the company is uploading a new 15-second video nearly every weekday, woah.
“It’s one of the best visual platforms for social,” said Craig Brommers, Hollister senior vice president of marketing.
Here are the rest of this week’s top 10 in this multimedia infographic
Through a calculated marketing effort, hollister was able to do something more brands should start doing, and not just sports, engaging people. Really connecting with their audience through this new medium of social media and post-network communication.