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Our STANCE on Value

Our STANCE on Value

We have taken a solid stance on the word value.

 

Strive not to be a success, but rather to be of value. –Albert Einstein

 

Value is a word that is thrown around nowadays. When something is overused, you tend to forget the actual meaning. For example, the word asylum comes from the Greek word asylon which means sanctuary. Synonyms for this word are shelter, haven and retreat. Unfortunately, this isn’t what comes to mind when we hear the word asylum. We have negative thoughts- where “crazy” people are sent-and that may have to do with our tendency to put the word insane in front of it. Either way, as we use language throughout time and in different contexts, the social standard for the word changes. This is what is happening to the word value.

Value is used in numerous ways, mainly in monetary examples. You saved money at the grocery store, “Oh what a great value!” or as an assigned worth, “This vase is very valuable.” But if you think about it, we have it all wrong.

shareholder-value

Einstein clearly separated value from success. When you go to the grocery store and save money, we think of it as a success. When we are auctioning off a painting for charity, we want the greatest amount of money because it will be successful to sell it for a larger amount. We forget what value really is and the actual value the word has.

Value should be defined socially as the merit, the worth, the importance of. Sure, its the first definition that pops up in Google, but its not the first one that pops up in our minds.

Value is different from success because you can hold importance and merit without being successful. Being successful means you are wealthy, you have a high position, or numerous honors, but it doesn’t mean you actually hold any value!

When Einstein tells us to strive to be valuable, it means we need to hold a merit, to be important, to serve a purpose. Success isn’t mandatory and if you really were a person of value, success wouldn’t even be necessary because with value comes being humble.  This word[inlinetweet prefix=”” tweeter=”amd5555″ suffix=”#takeastanceonvalue”] “value” is skewed in our minds because we tie it with success and as our culture has determined, the only people who are worth value, are those who are successful.[/inlinetweet]

This is false.

[inlinetweet prefix=”” tweeter=”amd5555″ suffix=”#takeastanceonvalue”]The people who are truly valuable don’t need to be successful because they are content with serving their purpose and guiding others.[/inlinetweet]

 

This is what value truly stands for.

Top 10 Taglines, Mottos, & Slogans | STANCE

Top 10 Taglines, Mottos, & Slogans | STANCE

In no particular order here are our top 10 picks


 

Mozilla Firefox

1

Popularizing the .org domain, as well as increasing sales through human connection


 

Guinness

 

2

As a slogan and pretty much an outright lie it’s hard to beat this


 

Apple

 

3

You may or may not like Apple but it’s hard to argue the affect it’s had on design in the 21st century, especially anything tech related. Starting with the rise of the iPod, the entire digital generation has been infected by Apple’s ‘Think different’ ethos.


 

The Barack Obama “Hope” poster

 

4

The Barack Obama “Hope” poster is an image of Barack Obama designed by artist Shepard Fairey, which was widely described as iconic and came to represent the 2008 Obama presidential campaign.

 


 

Keep Calm

 

5

Keep Calm and Carry On is a motivational poster produced by the British government in 1939, several months before the beginning of the Second World War, intended to raise the morale of the British public in the aftermath of widely predicted mass air attacks on major cities.

 


 

NIKE

 

6

The “Just Do It” campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998.


 

Benjamin Franklin

 

7

“Join, or Die” is a well-known political cartoon, created by Benjamin Franklin and first published in his Pennsylvania Gazette on May 9, 1754.[1] The original publication by the Gazette is the earliest known pictorial representation of colonial union produced by a British colonist in America.


 

 

De Beers

8

Prior to the 1930s, diamond rings were rarely given as engagement rings. Opals, rubies, sapphires and turquoise were deemed much more exotic gems to give as tokens of one’s love. Until…

“A Diamond is Forever.” Created by the N.W. Ayer advertising agency in 1947, this ad campaign transformed the diamond market- and much of global culture!

 


 

AVIS

 

9

AVIS – We are No. 2, we try harder!


 

M&M’s

 

10

Back then chocolates came in drops and bars, both of which melted when you handled them, leaving chocolate on your hands. M&Ms were the first way to eat chocolate without getting anything on your hands.


 

 

Feel we left something out? Please share it with us in the comments below

The Power of Social Media

The Power of Social Media

Accessing the vast audience that is the internet, through social media, is a great way to elevate your brand to a higher audience.

At STANCE, we believe using social media for marketing purposes can not only enable small business to further their reach to more customers. But can also help consumers engage with each other before the sales push even ensues. Social media inevitably allows businesses to create and communicate with a vast array of communities, in a low-cost effective way.

social-media-marketing

Now when most people hear “social media” their mind almost always goes directly to creating content for consumers, well to consume, of course. But, according to Mikolaj Jan Pisorski, companies should be more focused on connecting consumers in a manner, so that they can develop social strategies under the umbrella of their brand.

Nike+

A notable example would be nike’s, “nike+” platform that allows users to interact with friends who use Nike’s digital products and synchronize them with the platform. The results of this endeavor have been impressive, and has been widely credited with contributing at least 30% increase in Nike’s athletic shoe sales.

the-power-of-social-media1

 

American Express

American Express, has also invested in a number of proprietary social platforms. The company’s “OPEN Forum” helps its small business cardholders connect and help each other with business issues.This has also yielded impressive results. Cardholders who used OPEN Forum functionalities were shown to be more more likely to recommend Amex credit card to others.

the-power-of-social-media2

 

Threadless

Threadless is an online community of artists and an e-commerce website. In 2000, co-founders Jake Nickell and Jacob DeHart started the company with $1,000 of their own money. Threadless designs are created by and chosen by an online community. They’ve managed to craft a cool creative community for one of the coolest audiences. A true example of building a business for a community and not a community for a business.

Threadless.com

 

HSBC

HSBC is also becoming a good place for local business owners to chat, due to its utilization of forums and online chatting systems. Much like American Express, users who use the forum are shown to be much more loyal to the company.

All and all, in the changing world of social media, a company that is able to break away from the norm and create a community rather than always selling something will come out on top.

 

Refrences


Information retrieved on May 26th, 2014: Olenski, Mikolaj Jan. “Social Media And Branding: A One On One With A Harvard Business Professor.” http://www.hbs.edu/faculty/Pages/profile.aspx?facId=10663, (web)

Information retrieved on May 26th, 2014: Olenski, Mikolaj Jan. “15 Examples of thriving online communities” http://www.feverbee.com/2010/11/15-examples-of-thriving-online-communities.html, (web)