Blog : social media

Are Kids Using Social Media to Build Their Brands?

Are Kids Using Social Media to Build Their Brands?

Is it possible that our children are using social media to build a brand?

I had the oddest thought the other day when I sat down to write about social media as a powerful business communication tool.  As I watched my son staring at his phone for what seemed like an hour I had to ask him what he was doing.  He explained he was checking his Twitter, Facebook, Snapchat, and Instagram.  It dawned on me that he in essence is creating his own brand using the very tools businesses use to market themselves and increase their brand awareness.

As with any business that uses social media to market to the masses our children unknowingly exhibit the same attributes.

Why would I say this?

Well, one day a college recruiter/scout or future employer may want to know who they’re bringing on board and one of the first things they’ll do is check their social media to get a good picture of their values and type of life they live. They want to know what this person is about just as a consumer wants to know about a product or service.

A survey commissioned by the online employment website CareerBuilder has found that 37 percent of hiring managers use social networking sites to research job applicants, with over 65 percent of that group using Facebook as their primary resource.

The data is based on a nationwide survey conducted by Harris Interactive in February and March, according to a press release from the company. Researchers asked more than 2,000 hiring managers and other human resources employees if they use social networking sites to inform hiring decisions and, if so, what kinds of information they looked for and whether or not those findings hurt candidates’ chances.

Researchers found that 37 percent of the companies surveyed used social networking sites to pre-screen candidates, and 11 percent said that they planned to start doing so in the future.

To maintain a positive brand, here are a few simple rules that should be considered when using social media:

1. Keep it Clean

In a world where big brother is always watching and information never goes away, the content should be free of bad words, thoughts and actions.  The message has to be clean.  If I went to a company’s social media site and saw they used bad language or it contained violent content I wouldn’t be interested in their product/service.

 

2. Be Diverse

social media marketing

I looked at all of my son’s social media accounts and wondered why he needed to have so many.  As I looked at his friend lists I noticed he reaches a diverse target audience and gets a lot of information from different people.  By having the various accounts he has created a huge network of followers and it continues to grow daily.  I began to truly understand why companies use various social media tools to market to their customers.  It’s almost key in increasing your social network and target audience.

 

3. Keep it Positive

I remember the first time my son signed up for Instagram.  His dad told me to look at the page and pointed out it tells you his story and what he values most.  As I scrolled through his pictures and posts I could see he’s into sports, family, friends, and having clean fun.  I didn’t get the impression he was a bad boy, I could see he’s a good, well rounded kid.  Anyone who uses social media is basically telling a story about themselves, they’re communicating a message to an audience. That is what branding is all about. Aim at building interactions that evoke positive emotions. You only get one first good impression and one shot at selling your story.

 Think Different

All in all, after watching my son I found it interesting that at the end of the day he uses social media just as a business uses it to communicate with their customers.  The content he shares or the friends that he has are critical to his image/personal brand.

Anything negative can potentially have an adverse affect on his future.  Doesn’t this hold true for businesses and the the content they communicate to the outside world?

I never thought of my son was using social media to build a brand until I saw him using social media. When I thought about how businesses use it to communicate I realized that’s truly what my son is doing.

The Power of Social Media

He has access to free marketing, has a huge network of followers that he communicates with on a regular basis, and he’s telling a story that others will look at.  Be responsible with how you use social media because if you’re not careful, it can come back to bite you!

Checkout this infographic: Reppler provided statistics from 300 professionals involved in hiring.  

What they’ve found is companies are relying on Facebook and Twitter more and more to recruit people because they’re looking more into the person’s character opposed to just their work history.  Recruiters are looking at social media early in the hiring process.  Companies want to know what surprises might be lurking from new hires, Indeed profiles or stellar resumes simply doesn’t cut it anymore. 

Ways Employers Use Social Media to Recruit
Ways Employers Use Social Media to Recruit
3 Basic Reasons: Importance of Social Media for Your Business

3 Basic Reasons: Importance of Social Media for Your Business

To every new business owner: Here is the Importance of Social Media for Your Business.

[inlinetweet prefix=”Tip:” tweeter=”@stancebranding” suffix=”#socialmedia”]Social Media is the greatest tool at your disposal.[/inlinetweet] Don’t mistake it for just another fad that “kids these days” are talking about and be resistant. Embrace it, love it, and use it.

Look around, this is the new age. The 80’s, 90’s, and even early 2000’s promoting is a thing of the past. Yet some of you still channel your inner Monty Python, throw hands up, and book it, screaming “run away!”I get it. Social Media is daunting, but just like Michael Myers, it will creep up on you slowly no matter how fast you run.

So if it is here to stay, and you want to stay, how can you effectively use it? I have three suggestions that can be used in very simple, basic means.

1. Recruiting:

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Long gone are the days when a paper resume was the only thing that told you the story of who an applicant was. Now employers have a life story at their fingertips. Is this person a good fit? Well he is passed out drunk in his Facebook profile picture. Not very flattering.In order to be successful, surround yourself with successful people who are going to work hard to succeed. Use Social Media to research. Chances are you will find the right person who worked to create positive content to be noticed instead of the wrong one who has pictures of themselves after 20 shots.

 

2. Simplicity:

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Hey, great news. You have a message right? Good, unfortunately chances are we won’t remember all of it! But have no fear! People don’t need to remember EVERYTHING, just the basics, Social Media does the rest. A slogan or tagline is a great way to get people talking, or in some cases overly annoyed enough to start Googlin’.  As you’ve probably heard, “15 minutes could save you 15% or more on car insurance.” Quick, easy to remember, and catchy. GEICO uses this tagline to capture the attention, they don’t drone on about HOW you are going to save 15% or more, they just dangle the bait and get you hooked. Keep it simple on Social Media.

 

3. Sheer numbers:

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Every business owner should be comforted by this statistic: Facebook has 1.3 Billion active monthly users, according to Statistic Brain.Let that sink for a moment…1.3 Billion. That is 1.3 Billion people that are part of social network you can connect with. Facebook is not stationary anymore either, it is accessible almost everywhere. Mobile Facebook users are numbering over 680 Million. Our culture is evolving, will you evolve with them?

Start with basics. Use Social Media to recruit, keep your message simple, and connect with a growing social world. The key is consistency and focus. You should be excited by the points above because they serve as basic, fundamental, building blocks. Don’t go crazy, your message will spread you don’t have to be active on every Social Media platform to be successful. Start small, stay focused, aim big.

Ice Bucket Challenge: How The ALS Association Created Brand Awareness

Ice Bucket Challenge: How The ALS Association Created Brand Awareness

If you’ve viewed your social media feed at least once in the past two weeks, you’ve probably noticed the phenomenon ALS Ice Bucket Challenge. People are dousing themselves with ice cold water all throughout the world to support the ALS (amyotrophic lateral sclerosis) Association, which some people still confuse for the ASL Foundation (American Sign Language).

According to Facebook, 2.4 million videos have been shared relating to the ice bucket challenge and over 28 million people have posted, liked and/or commented about this trend. Additionally, the challenge has reached almost every country in the world.

The trend has been mentioned on Twitter more than 2.2 million times and over 800,000 times on Instagram.

This is a perfect example of people in support of your organization spreading a good deed through simply clicking the “share” button. It’s a chain effect. The only thing you need to is make note of your organization’s involvement and watch the magic happen while you create brand awareness.

ALS has received $31.5 million in donations for the July 29-Aug. 20 time period. Compare that to only $1.9 million during that same time period last year. These donations come from existing donors and 637,527 new donors. Yeah, and people say social media isn’t effective.

The challenge was in existence before Pete Frates, prior Divison 1 Boston College baseball athlete, picked it up in late July to support ALS — a progressive degeneration of the motor neurons of the central nervous system, leading to wasting of the muscles and paralysis.

The initial challenge was to dump a bucket of ice on yourself and if you didn’t accept the challenge then you had to donate $100 to a charity of your choice. Matt Lauer of the Today Show took the challenge after being dared by hall of fame golfer Greg Norman. The challenge started with pro golfer Rickie Fowler and then challenging his colleagues.

Now, celebrities and public figures continue to challenge each other as well as the general public too. Although there is some discord concerning if it’s just a “cop out” to take the challenge and not donate, however most celebrities promise to donate additionally.

No matter the reasoning for this challenge (potential slacktivism, but that’s another post), what matters is the power of social media and how an organization can continue to spread coverage through a positive image. It’s the epitome of spreading brand awareness and ALS Association is doing it effortlessly.

 

Below is a compilation of celebrities and public figures taking part in the challenge…

Pop Icon Britney Spears

Rapper 50 Cent

Football Player Matt Hasselback

Actor Vin Diesel

Former President George W. Bush

 

Actors Ashley Tisdale and Zac Efron

 

Artist Justin Timberlake and Friends

jt-and-friends-stance-branding-agency-las-vegas

 

British Rapper Devlin

A Quirky YouTube Hit by Rubius

And A Vanilla Ice Parody for ALS

 

11 Signs You’re a Social Media Addict

11 Signs You’re a Social Media Addict

So your phone is attached to your hip. What else is new? I mean you’re probably already addicted to social media, we all know that, but do you? If any of these signs are a reality for you, then yes…you’re addicted #readabook.

1. Hashtags are a part of your daily speak #amiright

2. You look at your phone just out of habit, knowing that there haven’t been any updates from the past 5 seconds.

3. You created an Instagram account for your pet cat (even though it’s your neighbors).

4. You post a pic of your food while on a first date.

5. You record yourself with the intention of making it a Vine/social media hit #notgonnahappen

6. You have a minor heart attack when your posts don’t upload.

7. You share every result you’ve ever gotten from a Buzzfeed quiz.

8. For all the pinned recipes you have on your “Food Must Make” board, you’ve made none of them.

9. You checked social media while reading this list #multitasking.

10. If you didn’t post it, it didn’t happen.

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11. This list makes no sense to you…but you’re reading this from a social media post so #goldstar

So to prevent you from updating anymore social media, watch this 10-hour long video of Big Fluffy Unicorns Dancing On Rainbows.