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Elevator of the Week: Charles Ressler

Elevator of the Week: Charles Ressler

This week’s elevator is Charles Ressler a well known resident of our very own Las Vegas. I have never had the pleasure of meeting him (as much as I’d love to), but let’s talk about the awesome meaningful things he’s doing with his life.

First Friday’s Charles Ressler before he was with First Friday was a broadway actor, a Tony Hsieh associate, and a public-relations/special-events/marketing manager for the Bergdorf Goodman department store, owner of a music-production/management firm- among other things . As of late Ressler has made large contributions to the Downtown Project to revitalize downtown Las Vegas, and breakdown the facade of Vegas being home to only debauchery, gambling, drugs, etc. Ressler has also started #dreamMaker to try to help everyone’s dream come true.

#dreamMaker

You’re probably thinking “Dreams coming true that’s the corniest thing I have ever heard!” But the truth is making dreams come true is really what #dreamMaker is about. You tweet your hopes, dreams, aspirations, or whatever you like to call your thing with feathers with the #dreamMaker, and Charles will  try to help you not only set goals, but achieve them too. As Charles Ressler said,

There’s what the world is and what it can be, and I choose to be in the ‘can be.’ I can’t live in a world if it’s not about potential.

Check it out

First Friday

Back to First Friday. First Friday is an event where everyone is welcome to appreciate all sorts of art forms in Las Vegas. You’ll find visual and performing arts, music, food, and new people to connect with. The event gives local artists a platform to share their work, to sell their products, make a living, and to connect with other like-minded people in a common place. Many local artists get a boost from First Friday and many local businesses depend on this day every month. There is really no better example of culture and community coming together in Las Vegas than First Friday. It’s a great place for family and friends to gather and have a fun time.

 

Overall Charles Ressler is regarded as a caring individual with boundless joy when it comes to helping people. Make sure you click the links to check out Charles and everything else going on in Vegas.

 

About the Elevator of the Week Series by Intern Yves

In the Elevator of the Week series we talk about people who are making a difference, and have created their own personal brand using the different values and techniques we here at STANCE use to support meaningful brands.

Elevator of the Week: Kevin Mitnick

Elevator of the Week: Kevin Mitnick

Changing your face in the public eye.

This week I’ll be expanding on a post we previously posted called How to Cope with The Negative Face of a Brand  through this week’s elevator: Kevin Mitnick

Kevin Mitnick is a formerly infamous social engineer and computer hacker known to be the “World’s Most Wanted”; from the 1970s up until his last arrest in 1995 Kevin Mitnick eluded and bypassed security safeguards, penetrating some of the most well-guarded systems. Mitnick certainly wasn’t a white hat in the world of computer hacking, but he is very much so now.

Mitnick now owns a security consulting company, and is a New York Times Bestselling Author currently residing in our ever sunny Las Vegas working to educate and provide services to assist people while still being able to use his talents in social engineering and hacking.

Changing your negative face to a positive one is no easy feat, but Mitnick sets the example for everyone else out there trying to turn their lives around – if you try hard enough and set yourself up to integrate a (win/win) situation.

“I have done a lot to rehabilitate my reputation,”

Mitnick said but he also stated,

“To some people I’ll always be the bad guy.”

The customer or individual determines the face of the brand, which can be a different emotion for each individual. To most Kevin Mitnick has completely turned his life around, and is now contributing positively to society. This is evident in Mitnick’s 127,000 twitter followers enjoying his witty comments and quips. Kevin Mitnick has turned his personal brand around to be something incredibly positive and constructive.

After being released from prison Kevin Mitnick started down his path to change his negative face to a positive face. Mitnick created Mitnick Security L.L.C dedicated to the private security of people. You may ask why is personal security so important; well if you’re not secure and not educated on social engineering you’re open to people trying to steal information from you such as; social security, credit cards, business data, and etc. Mitnick has also written books about the art of deception and intrusion as well as his autobiography Ghost In The Wires: My Adventures as the World’s Most Wanted Hackergiving insight on his expertise in deception and intrusion through social engineering as well as computer hacking. He has dedicated himself to protecting the security of other people with his knowledge of bypassing security. 

Not only people, but also brands can adopt this way of thinking to change your negative face to a positive one. Brands can even increase their positive face when something goes wrong, but is handled in the right way individuals will look at the brand more highly than before.

stancebranding-Kevin-Mitnick-security_001

After all Mitnick went from hacking a McDonalds drive through to being a world famous as the shirt says – security professional.

 

 

About the Elevator of the Week Series by Intern Yves

In the Elevator of the Week series we talk about people who are making a difference, and have created their own personal brand using the different values and techniques we here at STANCE use to support meaningful brands.

Elevator of the Week: Bill Cunningham

Elevator of the Week: Bill Cunningham

Bill Cunningham- the legendary street-style photographer for The NY Times; fast, focused and able to tune out all but the shot he’s after, Mr. Cunningham reminds us of a war photographer, which is an unlikely thing for an 82-year-old fashion photographer. Bill does a the flip on war photography. He seeks out and captures humanity amid the storm of life, looking for what Harold Koda, curator at the Costume Institute at the Metropolitan Museum of Art, describes as “ordinary people going about their lives, dressed in fascinating ways.” [inlinetweet prefix=”” tweeter=”@stancebranding @yvestng” suffix=”#branding #value”]Cunningham has established himself as a household name- creating his meaningful brand with his unrelenting beliefs on people and fashion. [/inlinetweet]

Mr. Cunningham is an embodiment of the 5 core values of STANCE – the basis of a strong meaningful brand.
Bill Cunningham today

He has given his all to his craft; creating the best. He has always delivered what was expected if not more. Bill Cunningham’s discerning eye sees through, and beyond, all that to what is real. He is unrelenting and at times off-putting seen when he compared two runway designs decades apart for their uncanny resemblance.

Seeing and expressing beauty in everything as Cunningham said, “It’s as true today as it ever was: he who seeks beauty will find it.” He has given a meaningful perspective on what clothing do for women and men alike. It was never about looking the best, but feeling the best you could possibly be regardless of all else. It’s about how the person felt in the clothes, and how they chose to present themselves to the public.

“The wider world perceives fashion as frivolity that should be done away with. The point is that fashion is the armor to survive the reality of everyday life. I don’t think you can do away with it. It would be like doing away with civilization.”

He presents a different perspective; a beautiful perspective.

[inlinetweet prefix=”” tweeter=”@stancebranding @yvestng” suffix=”#branding #people”]The people; your audience or consumer is most important is what brands and/or companies forget in the long run. Bill never has, “Money is cheap, liberty, freedom that’s expensive.”[/inlinetweet]

Bill is known for tearing up checks when being paid by magazines and newspapers because as he said,  “You see if you don’t take money, they can’t tell you what to do, kid.” He has also traveled around New York and Paris on a bicycle for decades (now on his 29th bicycle as the other 28 were stolen), wearing the same street sweeper jacket, living in the same tiny no closet, kitchen, or private bathroom Carnegie Hall apartment until they tore down the apartments forcing him to move above Central Park; where he had them remove cabinets and appliances to make room for his files.

He never cared for fame and glory yet he achieved it anyway because his name, his brand is meaningful and strong. Genuinely interested in his audience; the people of New York.“I don’t pay attention to celebrities. I don’t photograph them. They don’t dress so… interestingly. They have stylists. I prefer real women who have their own taste.”

He cares about women who have their own tastes, and nothing else.

Bill Cunningham is a synonym for trustworthy. He is honest, but never brutal. He quit Women’s Wear Daily of the Chicago Tribune because they used his photographs as a worst dressed list to criticize women on their dress. He created an environment where men and women could be who they truly are, and not be critiqued. “I could never be a paparazzi, to torment people and chase them. I do it discreetly.” – his success is based on mutual trust and respect; a good face so to speak. Editors, icons, normal New York people may not stop for just any photographer, but they do for Bill; they even welcome him.

Cunningham photographs people and the passing scene in the streets of Manhattan every day, focusing on their genuine usage of clothing to express personal style. Allowing people to trust him and to never question his credibility. You can see by how he has gained the trusts of people constantly in the public eye.

“We all get dressed for Bill”, says Vogue editor Anna Wintour

Brooke Astor asked that Cunningham attend her 100th birthday party, the only member of the media invited.

Trust is key to a brand; people have to be able to trust a brand to do as they say and not cause problems for them.

Bill said, “The main thing I love about street photography is that you find the answers you don’t see at the fashion shows. You find information for readers so they can visualize themselves.” He takes fashion beyond the magazines and the runway elevating his name above the rest to be the first real street style photographer during World War II. He did something no one else did, and has stood out ever since because of his unrelenting love of what is real and out there. After taking a chance photograph of Greta Garbo, he published a group of impromptu pictures in the Times in December 1978, which soon became a regular series. His editor, Arthur Gelb, has called these photographs “a turning point for the Times, because it was the first time the paper had run pictures of well-known people without getting their permission.”

He transformed himself into a brand with these 5 core values- elevating himself above the rest while making strong statements in the industry. He has never changed regardless of fame or fortune he has lived the same way as he always has.  Can you make your own personal brand; your name quite as known and strong?

 

About the Elevator of the Week Series by Intern Yves

In the Elevator of the Week series we talk about people who are making a difference, and have created their own personal brand using the different values and techniques we here at STANCE use to support meaningful brands.

 

Bill Cunningham’s Work

The Power of Social Media

The Power of Social Media

Accessing the vast audience that is the internet, through social media, is a great way to elevate your brand to a higher audience.

At STANCE, we believe using social media for marketing purposes can not only enable small business to further their reach to more customers. But can also help consumers engage with each other before the sales push even ensues. Social media inevitably allows businesses to create and communicate with a vast array of communities, in a low-cost effective way.

social-media-marketing

Now when most people hear “social media” their mind almost always goes directly to creating content for consumers, well to consume, of course. But, according to Mikolaj Jan Pisorski, companies should be more focused on connecting consumers in a manner, so that they can develop social strategies under the umbrella of their brand.

Nike+

A notable example would be nike’s, “nike+” platform that allows users to interact with friends who use Nike’s digital products and synchronize them with the platform. The results of this endeavor have been impressive, and has been widely credited with contributing at least 30% increase in Nike’s athletic shoe sales.

the-power-of-social-media1

 

American Express

American Express, has also invested in a number of proprietary social platforms. The company’s “OPEN Forum” helps its small business cardholders connect and help each other with business issues.This has also yielded impressive results. Cardholders who used OPEN Forum functionalities were shown to be more more likely to recommend Amex credit card to others.

the-power-of-social-media2

 

Threadless

Threadless is an online community of artists and an e-commerce website. In 2000, co-founders Jake Nickell and Jacob DeHart started the company with $1,000 of their own money. Threadless designs are created by and chosen by an online community. They’ve managed to craft a cool creative community for one of the coolest audiences. A true example of building a business for a community and not a community for a business.

Threadless.com

 

HSBC

HSBC is also becoming a good place for local business owners to chat, due to its utilization of forums and online chatting systems. Much like American Express, users who use the forum are shown to be much more loyal to the company.

All and all, in the changing world of social media, a company that is able to break away from the norm and create a community rather than always selling something will come out on top.

 

Refrences


Information retrieved on May 26th, 2014: Olenski, Mikolaj Jan. “Social Media And Branding: A One On One With A Harvard Business Professor.” http://www.hbs.edu/faculty/Pages/profile.aspx?facId=10663, (web)

Information retrieved on May 26th, 2014: Olenski, Mikolaj Jan. “15 Examples of thriving online communities” http://www.feverbee.com/2010/11/15-examples-of-thriving-online-communities.html, (web)