The Downtown Showroom

In 2004, Arlean Gall founded The Downtown Showroom in the heart of New York City’s Fashion District.

The success of The Downtown Showroom, Inc. merges the creativity of international and U.S. designers giving our specialty buyers the best of “East meets West”.

View Project


After a decade in the fashion industry, The Downtown Showroom’s brand needed a “face lift”. They approached STANCE to redesign their outdated website and give it a high-end appeal to better reflect the audience they serve.

The brand also wanted to share their story with the world to better communicate what they stand for.


STANCE was able to redesign the brand’s website creating an upscale look that better reflect the ideal target audience. To capture the essence of the brand, Arlean Gall-the founder told a narrative that capture the spirit of the brand.

The resulting video communicated the brand’s value and attracted new clients. Mission accomplished!

“East Meets West”

“Working with STANCE, has been a supernatural experience.

They were able to capture my vision and bring it to life…with such clarity and professionalism, the audience that has seen the video speaks highly of the workmanship.

I am exceptionally satisfied and plan to continue working with STANCE.”
~ Arlean Gall, The Downtown Showroom, Inc.