Soft blue eyes, a killer smile, six foot minimum, no children, a degree, preferably in a sustainable field, close to family, isn’t too stable in his career but there is room to grow, honest, funny…
Finding the person you will spend the rest of your life with is not an easy task. Some people spend their whole lives finding that one special person.
During the time leading up to finding the prize, we create a persona of a person we would like to attract. We create a profile for them. Whether it be if he has a dog or if he has money in the bank, we know him. They wake up at 7am, take the dog out, then make themselves a bowl of cereal with a banana on the side. This fantasy world goes on for the rest of their day.
The point is that we develop a persona for our target audience, the people we want to attract. The same needs to happen with your brand. A persona needs to be created for the exact target audience. You need to visualize what your customer does throughout their day and how your brand will be intertwined. You are going to spend the rest of your brand’s life with its persona. Therefore, you need to make sure you can commit and be serious about your new relationship.
The only real way of knowing a persona is to know its ins and outs, its secrets, and how you both can have a meaningful relationship.