Blog : What you stand for

Are Kids Using Social Media to Build Their Brands?

Are Kids Using Social Media to Build Their Brands?

Is it possible that our children are using social media to build a brand?

I had the oddest thought the other day when I sat down to write about social media as a powerful business communication tool.  As I watched my son staring at his phone for what seemed like an hour I had to ask him what he was doing.  He explained he was checking his Twitter, Facebook, Snapchat, and Instagram.  It dawned on me that he in essence is creating his own brand using the very tools businesses use to market themselves and increase their brand awareness.

As with any business that uses social media to market to the masses our children unknowingly exhibit the same attributes.

Why would I say this?

Well, one day a college recruiter/scout or future employer may want to know who they’re bringing on board and one of the first things they’ll do is check their social media to get a good picture of their values and type of life they live. They want to know what this person is about just as a consumer wants to know about a product or service.

A survey commissioned by the online employment website CareerBuilder has found that 37 percent of hiring managers use social networking sites to research job applicants, with over 65 percent of that group using Facebook as their primary resource.

The data is based on a nationwide survey conducted by Harris Interactive in February and March, according to a press release from the company. Researchers asked more than 2,000 hiring managers and other human resources employees if they use social networking sites to inform hiring decisions and, if so, what kinds of information they looked for and whether or not those findings hurt candidates’ chances.

Researchers found that 37 percent of the companies surveyed used social networking sites to pre-screen candidates, and 11 percent said that they planned to start doing so in the future.

To maintain a positive brand, here are a few simple rules that should be considered when using social media:

1. Keep it Clean

In a world where big brother is always watching and information never goes away, the content should be free of bad words, thoughts and actions.  The message has to be clean.  If I went to a company’s social media site and saw they used bad language or it contained violent content I wouldn’t be interested in their product/service.

 

2. Be Diverse

social media marketing

I looked at all of my son’s social media accounts and wondered why he needed to have so many.  As I looked at his friend lists I noticed he reaches a diverse target audience and gets a lot of information from different people.  By having the various accounts he has created a huge network of followers and it continues to grow daily.  I began to truly understand why companies use various social media tools to market to their customers.  It’s almost key in increasing your social network and target audience.

 

3. Keep it Positive

I remember the first time my son signed up for Instagram.  His dad told me to look at the page and pointed out it tells you his story and what he values most.  As I scrolled through his pictures and posts I could see he’s into sports, family, friends, and having clean fun.  I didn’t get the impression he was a bad boy, I could see he’s a good, well rounded kid.  Anyone who uses social media is basically telling a story about themselves, they’re communicating a message to an audience. That is what branding is all about. Aim at building interactions that evoke positive emotions. You only get one first good impression and one shot at selling your story.

 Think Different

All in all, after watching my son I found it interesting that at the end of the day he uses social media just as a business uses it to communicate with their customers.  The content he shares or the friends that he has are critical to his image/personal brand.

Anything negative can potentially have an adverse affect on his future.  Doesn’t this hold true for businesses and the the content they communicate to the outside world?

I never thought of my son was using social media to build a brand until I saw him using social media. When I thought about how businesses use it to communicate I realized that’s truly what my son is doing.

The Power of Social Media

He has access to free marketing, has a huge network of followers that he communicates with on a regular basis, and he’s telling a story that others will look at.  Be responsible with how you use social media because if you’re not careful, it can come back to bite you!

Checkout this infographic: Reppler provided statistics from 300 professionals involved in hiring.  

What they’ve found is companies are relying on Facebook and Twitter more and more to recruit people because they’re looking more into the person’s character opposed to just their work history.  Recruiters are looking at social media early in the hiring process.  Companies want to know what surprises might be lurking from new hires, Indeed profiles or stellar resumes simply doesn’t cut it anymore. 

Ways Employers Use Social Media to Recruit
Ways Employers Use Social Media to Recruit
What Our Logo Reveal Means

What Our Logo Reveal Means

Can you communicate a concept in approximately 5 seconds? We attempted to do just that.

Challenge:

Communicate what STANCE stands for in 5 seconds…

Results:

A 5 second logo reveal animation. Here’s the breakdown…

Before reading this, watch the video below and see what you make of it. Then come back and read the creative direction behind it.

 

The Breakdown

The STANCE logo reveal opens with 5 bars which stand for the 5 counterweights that we leverage to elevate a brand.; Purpose, Strategy, Design, Video & Technology.

This results to the “Λ” icon which we call “the elevation symbol”, that also stands for the “A” in our logo.

As a result of leveraging the 5 counterweights, a brand is elevated- this is reflected in the transition as the elevation symbol elevates and fades out at the top of the frame.

The final frame fades in show our full word mark. It fades in, in an upward movement to reinforce what we stand for followed by our tagline “Elevating Meaningful Brands™ to declare our positioning.

Simple!

Watch video below and let us know if we nailed the concept or not…

Brands Realize Being Meaningful is the New Black | Whirlpool Case Study

Brands Realize Being Meaningful is the New Black | Whirlpool Case Study

Whether you agree or disagree, I think it’s pretty obvious that most brands have realized that being meaningful is no longer an option. We have always know that customer is king, so how do you talk to the king? Actually, you will be surprised to find out that it is quite simple. You achieve that by speaking in a language that the king understands.

Right now, consumers want brands that carry a deeper meaning beyond their core product or service offering. They want brands that support the causes they believe in, they want meaningful brands.

meaningful-brands-index

A study conducted by Havas Media (who by the way coined the phrase “Meaningful Brands”) revealed some shocking statistics…

Most people worldwide would not care if more than 73% of brands disappeared tomorrow.

That’s insane!

Think about all the money spent globally on marketing, communication and public relations. Then think that for more than 73% of the companies who are spending it, their brands wouldn’t be missed if they disappeared entirely.

Only 20% of brands worldwide make a significant, positive effect on people’s well-being.

 With these shocking statistics, it’s no surprise that brands are doing their best to adapt or die. Read industry news and you will see all sorts of desperate efforts to be meaningful. From publicizing how your company supports the local cancer awareness foundation, to sponsoring kids from developing nations, to others rethinking their entire approach to Marketing via full-blown campaigns.

Major brands are adapting

A few days ago, I came across such a campaign by the veteran brand Whirlpool. The mega corporation markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht  and other major brand names. So when they make such a move, you know it is something worth looking into.

While I might sound angered by these attempts of what others would call “fake” or “rigged” ways to buy into what your customers (kings) want, I personally think that any attempt whether forced or genuine is a move towards the right direction. This specific 103-year old brand is making steps towards the right direction and adapting to change.

PROOF: The Whirlpool Case Study

WHIRLPOOL BRAND CHALLENGES INDUSTRY MARKETING NORMS; CHAMPIONS THE IMPORTANCE OF DAILY TASKS

The above is the headline in a press release for Whirlpool’s new campaign “Every day, care™”. The veteran brand aims to transform cold machine mentality into acts of love. Emotional branding is a powerful thing, our friends at Emotive Brand know this best.

Watching videos from this campaign and monitoring Whirlpool’s social media interaction, you can tell they are making a shift to be a meaningful brand.

Whirlpool has shifted from trying to sell features and benefits to reminding people that each act performed with one of their appliances is an act of caring. This in itself is a meaningful stance. By taking this position and positioning their brand as one that promotes care, people can relate to them at a deeper level. I was surprised the other day as I strolled around my local Lowe’s store Whirlpool appliances caught my eye, even though I had never paid attention to the brand much prior to this. As I mentioned earlier, judging from their social media, engagement, the brand is making waves and people are responding positively.

everyday-care campaign whirlpool

Still, I find it fascinating that brands are just now seeing the need to be meaningful.

So, how does your brand take a meaningful stance and position itself as a meaningful brand? Is it possible? Is it too late? Let’s take a look at how we did it. Hopefully this will shed some light into how you can tap into your own unique purpose

STANCE: The Meaningful Branding Agency

When I founded STANCE, I didn’t look at industry trends, or what’s “hot” in the market right now. I looked within and asked myself one questions: “What kind of company will I look back at the end of my life and be proud to have built?”, the answer- a company that truly positively impacted people’s lives. Later came to realized they had a term for it, “meaningful brand”, hence the meaningful branding agency was born.

This is not just something we say to be cool, we truly believe that great brands stand for something and that brands that commit to a meaningful STANCE—and those who engage with them—win.

That is why our purpose is to be advocates for all meaningful brands. We envision a world where brands genuinely exist to positively impact the lives of those they serve. This is reflected on our purpose which is to elevate meaningful brands so they can elevate the lives of those they serve.

Stance-Facebook-Cover-Photo

A Reflection on your brand…

[inlinetweet prefix=”” tweeter=”” suffix=”#MeaningfulBrands”]How is your brand impacting the lives of those you serve? [/inlinetweet]Have you taken a meaningful stance? What kind of legacy will you leave for your children and grandchildren? Is your brand meaningful? Only you can answer those questions honestly.

Rebrand -You Need To Let Go

Rebrand -You Need To Let Go

[inlinetweet prefix=”” tweeter=”amd5555″ suffix=”#rebrandbreakup”]Going through a rebrand can be difficult. Like a break up. We didn’t necessarily end badly, but we still can’t be together. We need to let go.[/inlinetweet]

Let go of the negativity, let go of the bad memories, but still hold on to what makes you, well you. Because you’re cool! You just had someone else who made you seem less cool-and that sucks.

 

Rebranding is exactly the same. Your brand is cool. You already have traffic to your business, a well developed customer base, but you’re still lacking IT. You’re not where you want to be with your business, just like after a break up, you’re not where you want to be in life.

break up

So follow me through a post-breakup journey!

After a break up,

you probably change your look- a new haircut, new hair color, change outfit styles (btw, those shoes totally rock). How about a logo redesign for your business? Lets freshen up those colors, cleaner edges, a newer font! Because he was so last season…

After a break up,

you want to reconnect with your friends and the people you lost touch with when they were your everything. How about a customer survey or a social media campaign? Get to know your customers. Find out what they love about you, find out what they think you need to change (aside from drowning in your post breakup tears), and find out where they see you going. Their information is super valuable and FREE. They love you! They’ll do anything to see you succeed! Keep them around and use them to your advantage. It’s a win for you to have their input. It’s a win for them to see you flourish.

After a break up,

you want to be single. Single means you’re meeting new people, trying new things, and trying to find yourself again. Perfect! Find new customers, trying something fresh and hip-go with the times, but don’t lose that edge that made you different from everyone else. During the peak of love, we become comfortable, like our partners, satisfied. Single means we have a new lust for life! We become addicted to what the world is doing, and we want to become a part of it. Rebrand yourself! Rebrand your brand!

The hardest part after a break up is seeing things that remind you of that person wherever you go. “Oh, that’s where we shared our first milkshake together. That bench is where we had our first kiss. That new job is where he found his new girlfriend!”  <–that was a joke…

Anyway! It is hard, but nothing good is easy. We must strip ourselves of anything that is them, without losing ourselves, our core. Don’t go back! Doesn’t matter how many times they text you saying they miss you, or show up at your window with a boom box playing 80s classic rock. Doesn’t matter! You’re better than that! You’re on your way to doing great things.

I don't care how cute he is or if it completely melts your heart!
I don’t care how cute he is or if it completely melts your heart!

 

A rebrand is just the beginning.

 

Ice Bucket Challenge: How The ALS Association Created Brand Awareness

Ice Bucket Challenge: How The ALS Association Created Brand Awareness

If you’ve viewed your social media feed at least once in the past two weeks, you’ve probably noticed the phenomenon ALS Ice Bucket Challenge. People are dousing themselves with ice cold water all throughout the world to support the ALS (amyotrophic lateral sclerosis) Association, which some people still confuse for the ASL Foundation (American Sign Language).

According to Facebook, 2.4 million videos have been shared relating to the ice bucket challenge and over 28 million people have posted, liked and/or commented about this trend. Additionally, the challenge has reached almost every country in the world.

The trend has been mentioned on Twitter more than 2.2 million times and over 800,000 times on Instagram.

This is a perfect example of people in support of your organization spreading a good deed through simply clicking the “share” button. It’s a chain effect. The only thing you need to is make note of your organization’s involvement and watch the magic happen while you create brand awareness.

ALS has received $31.5 million in donations for the July 29-Aug. 20 time period. Compare that to only $1.9 million during that same time period last year. These donations come from existing donors and 637,527 new donors. Yeah, and people say social media isn’t effective.

The challenge was in existence before Pete Frates, prior Divison 1 Boston College baseball athlete, picked it up in late July to support ALS — a progressive degeneration of the motor neurons of the central nervous system, leading to wasting of the muscles and paralysis.

The initial challenge was to dump a bucket of ice on yourself and if you didn’t accept the challenge then you had to donate $100 to a charity of your choice. Matt Lauer of the Today Show took the challenge after being dared by hall of fame golfer Greg Norman. The challenge started with pro golfer Rickie Fowler and then challenging his colleagues.

Now, celebrities and public figures continue to challenge each other as well as the general public too. Although there is some discord concerning if it’s just a “cop out” to take the challenge and not donate, however most celebrities promise to donate additionally.

No matter the reasoning for this challenge (potential slacktivism, but that’s another post), what matters is the power of social media and how an organization can continue to spread coverage through a positive image. It’s the epitome of spreading brand awareness and ALS Association is doing it effortlessly.

 

Below is a compilation of celebrities and public figures taking part in the challenge…

Pop Icon Britney Spears

Rapper 50 Cent

Football Player Matt Hasselback

Actor Vin Diesel

Former President George W. Bush

 

Actors Ashley Tisdale and Zac Efron

 

Artist Justin Timberlake and Friends

jt-and-friends-stance-branding-agency-las-vegas

 

British Rapper Devlin

A Quirky YouTube Hit by Rubius

And A Vanilla Ice Parody for ALS

 

Defining a Brand Name by Its Innuendos

Defining a Brand Name by Its Innuendos

The name of a brand is the key to its identity – it’s what people say when they recognize your logo or tagline. This name isn’t (or shouldn’t, at least) be taken lightly — it’s like naming your child; it requires some thought and deeper meaning.

However, not all babies are named as thoughtfully such as Fox India Owen, Bear Winslet, North West, Cricket Pearl Silverstein or the lovely Rosalind Arusha Arkadina Altalune Florence Thurman-Busson (yes, that’s one person).

Some brands have followed in these poor babies’ footsteps with unusual names (that don’t work) and oddly enough, several have some awkward sexual implications.

 

Kum & Go

Based in West Des Moines, Iowa, this convenience store attempted to do a play on the phrase, “come and go,” however I’m not sure if it was the best option they could have picked in 1975. If anything, they’re extremely memorable.

kum-and-go-stance-branding-agency-las-vegas

 

Smashburger

With the motto, “Smashed Fresh. Served Delicious,” Smashburger apparently does just that to serve tasty burgers (no matter it’s implications).

 

BJ’s (Restaurant | Brewhouse)

There are too many places with this name (from a wholesale club to a 99 cent store), but a prominent one here in Las Vegas is the restaurant BJ’s, where they promise you’ll be greeted with, “Welcome to BJ’s!”  They’ve been flaunting a good restaurant owned by BJ since 1978. Simply put, there’s too many inferences that can be made from this name.

bjs-stance-branding-agency-las-vegas

 

Grey Poupon

A Kraft Foods product, this dijon mustard may be the best-selling Dijon-style mustard (there isn’t much competition) in the U.S., but it also may make you second guess the process in making the condiment. It’s a partnership between Maurice Grey and Auguste Poupon since 1886, but no matter how you say it doesn’t sound like their tagline in the video below: “One of life’s finer pleasures.”


Now yes, it’s important to have thought behind your brand name (which all of these listed do), but it’s also important to realize how people will perceive your name. If you want sexual implications when people think of your restaurant, then go ahead and name it “BJ’s,” but if not then be sure to reassess that decision. [inlinetweet prefix=”” tweeter=”” suffix=””]It’s a risk to stick with an odd name, but just be sure to own it if you do.[/inlinetweet]

These companies below have odd names, but do a good job of making fun at themselves while still creating a positive face for their brand.

 

Fresh Body: Fresh Balls

A personal hygiene brand dedicated to keeping you “So Fresh and So Dry,” they really go all out to take care of a man’s genitalia. Also, don’t worry they feature Fresh Breasts too, ladies.

Thus, this video shows the very concern involved with a man’s sweat in his not so talked about regions.

 

Poo-Pourri

It’s literally what it sounds like. A freshener that you spray prior to dropping the motherload (or using the restroom) to prevent others from smelling what you just did in the bathroom.

This video shows their great use of playing on their awkward name and concept altogether.

 

[inlinetweet prefix=”” tweeter=”” suffix=””]So when you name your brand, be sure it’s something you’d proud to hear in conversation.[/inlinetweet] It’s just like naming your baby — you want it to thoughtful and meaningful. Unusual brand names are great, but only when they’re marketed appropriately and reach their desired audience.

 

Elevator of the Week: Cora Harrington (The Lingerie Addict)

Elevator of the Week: Cora Harrington (The Lingerie Addict)

This week’s Elevator is Cora Harrington or better known as The Lingerie Addict.

Not only is she a brand with a purpose, but she’s helping other brands with purposes spread their message as well.

Cora started The Lingerie Addict in 2008 in order to put her thoughts out there and provide honest reviews for unmentionables that were just that unmentionable! She started a dialogue about the lingerie industry, and arguably paved the way for many other lingerie bloggers out there. She has now expanded her website to have guests posts, regular writers, and cover touchy topics such as diversity. Her website is now garnering over 240,000 visits a month, and she’s a key influencer in the industry.

Cora has written about and has had guest posts about diversity expanding past body types and shapes. Although it may be important there are other issues of diversity that The Lingerie Addict has brought to the forefront such as; being a POC (person of color) in the industry, being a lesbian, identifying as gender-queer, or being a person with disabilities.

All Photo Credits to http://pocphoto.com/
All Photo Credits to http://pocphoto.com/

I was able to ask Cora some questions about her purpose and why she does what she does.

1. As you may or may not know I’m quite young and I’ve been a fan of your blog for quite awhile now, did you ever think that you would play a part in reaching out to teens? I’m so glad to hear you like my blog! No, I don’t think of myself as reaching out to teens specifically, but I try to be very open and explicit about making TLA a welcoming environment for all kinds of people. I think about the kind of site I wish I’d had access to 10 years ago, and that informs what I and my columnists talk about. It’s very exciting to me to hear that teenagers find it useful and relevant…so thank you!

2. You arguably have one of the largest reaches in the industry did you ever see yourself getting this big? No, not at all. I’m very open about the fact that I started my blog as a hobby, and that I came from a career path that had nothing to do with fashion, PR, marketing, journalism or anything else remotely related to lingerie or blogging. The Lingerie Addict’s growth (we’ve been around for 6 years now) has been both slow and organic, and is mostly attributable to word of mouth. I feel incredibly grateful to be able to do something I love so much every single day, and I don’t take it for granted.

3. On The Lingerie Addict you’ve talked about issues of discrimination and diversity, what made you want to start this dialogue in the lingerie industry because it really wasn’t prevalent before? That’s a big reason why I wanted to start this dialogue…because it wasn’t prevalent before. I fully admit that I was at first reluctant to talk about issues affecting me as a woman of color because I dreaded the inevitable negative push-back. Not only am I one of the few women of color blogging about lingerie, I’m also one of the most visible women of color in the entire undergarment industry. While I’m quite vocal and passionate about dealing with discrimination in my offline life, I had to seriously consider if I wanted to deal with it online as well…because that would mean having no break from this sort of thing at all. And as we all know, fatigue and burnout from confronting discrimination is a very real risk when you’re a minority person negotiating homogeneous spaces.

In my case, two things “pushed me over the edge,” so to speak, when it came to discussing discrimination and diversity on The Lingerie Addict. One, when I reached the position of being the largest lingerie blog in the world, I felt like I had an obligation to start the kinds of conversations I’d always wanted to see. It was very much a case of, “If not me, then who else?” Two, I had a number of unfortunate run-ins with other people in the industry, both prominent bra bloggers and other lingerie experts, who made it clear that they thought issues affecting women of color were irrelevant or unimportant because they weren’t centered on more popular topics like bra size. One of the worst things about being a person of color in our society is that you’re constantly dealing with people telling you, both overtly and covertly, that you don’t matter. I wanted to show the women of color who read my site that yes, you do matter. Issues affecting you are important issues. They are worth discussion and analysis and passionate debate. For me, placing diversity of all kinds (ethnicity, gender, sexuality, age, ability, etc.) at the center of The Lingerie Addict is part of being the change I want to see in the lingerie industry.

4. Did you ever think you would play a role in empowering women? I hoped it would! It’s hard to know what other people will find empowering, but to me, it always goes back to creating the kind of site I wanted to see and that I wished was around when I was a young woman. Women are constantly told what they should be doing, and the world of lingerie is no exception. So much of the dialogue in the intimate apparel industry is focused on making the bodies of women more palatable to outside observers (“You must wear a bra! You must wear shape-wear! You must hide your nipples!” etc. etc.). It’s important to me to create and nurture a space where the focus is on wearing what you want to wear because you want to wear it. To me, choosing your own identity and then expressing that identity through your undergarments (even if society requires you to wear a different external “mask”) is incredibly empowering.

5. You help tell the stories of lingerie brands similar to how we here at STANCE tell the stories of brands/nonprofits we find meaningful; do you have certain things you look for in a lingerie brand you support? I do. While the focus is always on fashionable lingerie, I’m very interested in supporting ethically made, independent lingerie brands. I also keep an eye out for brands that are owned by women, people of color, persons with disabilities, or LGBTQ persons. In addition, it’s very important to me to feature brands that show diversity in their choice of models, whether that means using women of color, models with visible disabilities, older models, gender-queer models, and so on. The quality and the story of the lingerie is always first (we’re a fashion-focused lingerie blog, after all), but I also actively try to make space for a vision, aesthetic, or principles that are usually excluded from the mainstream industry.

6. You’re what we like to call a meaningful brand with a meaningful stance; if you summarize TLA into one motto or one mission statement what would it be? At it’s core, TLA is about finding lingerie for who you are.

 

 

You get the picture Cora Harrington or The Lingerie Addict truly is a meaningful brand. Make sure you click the links to check out Cora, and all the mentioned articles.

About the Elevator of the Week Series by Intern Yves

In the Elevator of the Week series we talk about people who are making a difference, and have created their own personal brand using the different values and techniques we here at STANCE use to support meaningful brands.

Elevator of the Week: Charles Ressler

Elevator of the Week: Charles Ressler

This week’s elevator is Charles Ressler a well known resident of our very own Las Vegas. I have never had the pleasure of meeting him (as much as I’d love to), but let’s talk about the awesome meaningful things he’s doing with his life.

First Friday’s Charles Ressler before he was with First Friday was a broadway actor, a Tony Hsieh associate, and a public-relations/special-events/marketing manager for the Bergdorf Goodman department store, owner of a music-production/management firm- among other things . As of late Ressler has made large contributions to the Downtown Project to revitalize downtown Las Vegas, and breakdown the facade of Vegas being home to only debauchery, gambling, drugs, etc. Ressler has also started #dreamMaker to try to help everyone’s dream come true.

#dreamMaker

You’re probably thinking “Dreams coming true that’s the corniest thing I have ever heard!” But the truth is making dreams come true is really what #dreamMaker is about. You tweet your hopes, dreams, aspirations, or whatever you like to call your thing with feathers with the #dreamMaker, and Charles will  try to help you not only set goals, but achieve them too. As Charles Ressler said,

There’s what the world is and what it can be, and I choose to be in the ‘can be.’ I can’t live in a world if it’s not about potential.

Check it out

First Friday

Back to First Friday. First Friday is an event where everyone is welcome to appreciate all sorts of art forms in Las Vegas. You’ll find visual and performing arts, music, food, and new people to connect with. The event gives local artists a platform to share their work, to sell their products, make a living, and to connect with other like-minded people in a common place. Many local artists get a boost from First Friday and many local businesses depend on this day every month. There is really no better example of culture and community coming together in Las Vegas than First Friday. It’s a great place for family and friends to gather and have a fun time.

 

Overall Charles Ressler is regarded as a caring individual with boundless joy when it comes to helping people. Make sure you click the links to check out Charles and everything else going on in Vegas.

 

About the Elevator of the Week Series by Intern Yves

In the Elevator of the Week series we talk about people who are making a difference, and have created their own personal brand using the different values and techniques we here at STANCE use to support meaningful brands.

11 Signs You’re a Social Media Addict

11 Signs You’re a Social Media Addict

So your phone is attached to your hip. What else is new? I mean you’re probably already addicted to social media, we all know that, but do you? If any of these signs are a reality for you, then yes…you’re addicted #readabook.

1. Hashtags are a part of your daily speak #amiright

2. You look at your phone just out of habit, knowing that there haven’t been any updates from the past 5 seconds.

3. You created an Instagram account for your pet cat (even though it’s your neighbors).

4. You post a pic of your food while on a first date.

5. You record yourself with the intention of making it a Vine/social media hit #notgonnahappen

6. You have a minor heart attack when your posts don’t upload.

7. You share every result you’ve ever gotten from a Buzzfeed quiz.

8. For all the pinned recipes you have on your “Food Must Make” board, you’ve made none of them.

9. You checked social media while reading this list #multitasking.

10. If you didn’t post it, it didn’t happen.

gym-post-stance-branding-agency-las-vegas

11. This list makes no sense to you…but you’re reading this from a social media post so #goldstar

So to prevent you from updating anymore social media, watch this 10-hour long video of Big Fluffy Unicorns Dancing On Rainbows.

 

Brand With A Purpose-Someone Cares

Brand With A Purpose-Someone Cares

Ladies and Gentlemen, we have found a Meaningful Brand with a Purpose!

At one time or another, everyone suffers from what life throws our way. But, there are times when what’s thrown is more severe than anything we thought we can handle, and it usually happens at a time in our lives when most vulnerable-our teen years. What do we do? Who do we turn to? How can we move on? Most of the time when we experience something like this, all we really need is someone to be able to empathize with us-someone to tell us they care. We have found a brand with a purpose who can show us there is someone who believes.

Someone Cares

Brand with a purpose Someone Cares is a brand telling you that you can do whatever you set your mind to, you can succeed. [inlinetweet prefix=”” tweeter=”@amd5555″ suffix=”#brandwithapurpose”]Whether you or your teen suffer from Body Image, Self Esteem, Bullying, Stress and Anxiety, Drugs and Alcohol, or Self Harm, these problems can be resolved with someone proving they care about what matters-YOU.[/inlinetweet]


To counter negative self-esteem perspectives, Someone Cares works with young teenage girls to help them feel beautiful like we know they are. Girls aged 12-19 get a full day of learning about make up application and hair styling, to see themselves in a new perspective, where they believe they are beautiful. When the makeup and styling is complete, the girls get to take a professional photo-a memento of the day they felt confident and secure in themselves.

This self-esteem workshop is being held on September 6 from 10am to 4pm in the Enterprise Library Meeting Room. The workshop is a only $40-a small price for allowing you or your child to feel whole again. Sponsorship is available if there  is an impossibility to pay. To donate to the cause and become a sponsor, please email Regina Bailey at someonecares@dreamthis.org . To sign up for the event, please visit their Eventbrite page. Don’t pass up a wonderful opportunity to feel beautiful and confident again, because someone does care.


Family problems are yet another major dysfunction in many teen’s lives. Someone Cares holds biannually a Fix My Family Workshop to combat the struggles teens face in their most influential aspect of their lives. If you answered yes to any of these questions, you should consider joining the workshop:

Do you struggle tow get your teen out of their bedroom to do anything?

Does your teen have an attitude problem?

Do you feel like you just can’t seem to do anything right?

Do you wish someone could help repair the bond you had to that baby?

During this workshop, the two of you will learn so much about each other and learn to communicate with respect for one another, without feeling like you don’t know the person next to you anymore.

If you believe the relationship between you and your teen can benefit from this workshop, click here and learn more about all the details.  Or if you just want to get more information on what you’re going through or how you can help someone else going through the same thing, check out the Someone Cares blog.