Changing your face in the public eye.
This week I’ll be expanding on a post we previously posted called How to Cope with The Negative Face of a Brand through this week’s elevator: Kevin Mitnick
Kevin Mitnick is a formerly infamous social engineer and computer hacker known to be the “World’s Most Wanted”; from the 1970s up until his last arrest in 1995 Kevin Mitnick eluded and bypassed security safeguards, penetrating some of the most well-guarded systems. Mitnick certainly wasn’t a white hat in the world of computer hacking, but he is very much so now.
Mitnick now owns a security consulting company, and is a New York Times Bestselling Author currently residing in our ever sunny Las Vegas working to educate and provide services to assist people while still being able to use his talents in social engineering and hacking.
Changing your negative face to a positive one is no easy feat, but Mitnick sets the example for everyone else out there trying to turn their lives around – if you try hard enough and set yourself up to integrate a (win/win) situation.
“I have done a lot to rehabilitate my reputation,”
Mitnick said but he also stated,
“To some people I’ll always be the bad guy.”
The customer or individual determines the face of the brand, which can be a different emotion for each individual. To most Kevin Mitnick has completely turned his life around, and is now contributing positively to society. This is evident in Mitnick’s 127,000 twitter followers enjoying his witty comments and quips. Kevin Mitnick has turned his personal brand around to be something incredibly positive and constructive.
After being released from prison Kevin Mitnick started down his path to change his negative face to a positive face. Mitnick created Mitnick Security L.L.C dedicated to the private security of people. You may ask why is personal security so important; well if you’re not secure and not educated on social engineering you’re open to people trying to steal information from you such as; social security, credit cards, business data, and etc. Mitnick has also written books about the art of deception and intrusion as well as his autobiography Ghost In The Wires: My Adventures as the World’s Most Wanted Hacker; giving insight on his expertise in deception and intrusion through social engineering as well as computer hacking. He has dedicated himself to protecting the security of other people with his knowledge of bypassing security.
Not only people, but also brands can adopt this way of thinking to change your negative face to a positive one. Brands can even increase their positive face when something goes wrong, but is handled in the right way individuals will look at the brand more highly than before.
After all Mitnick went from hacking a McDonalds drive through to being a world famous as the shirt says – security professional.
About the Elevator of the Week Series by Intern Yves
In the Elevator of the Week series we talk about people who are making a difference, and have created their own personal brand using the different values and techniques we here at STANCE use to support meaningful brands.