Blog : Elevator of the Week

Elevator of the Week: Cora Harrington (The Lingerie Addict)

Elevator of the Week: Cora Harrington (The Lingerie Addict)

This week’s Elevator is Cora Harrington or better known as The Lingerie Addict.

Not only is she a brand with a purpose, but she’s helping other brands with purposes spread their message as well.

Cora started The Lingerie Addict in 2008 in order to put her thoughts out there and provide honest reviews for unmentionables that were just that unmentionable! She started a dialogue about the lingerie industry, and arguably paved the way for many other lingerie bloggers out there. She has now expanded her website to have guests posts, regular writers, and cover touchy topics such as diversity. Her website is now garnering over 240,000 visits a month, and she’s a key influencer in the industry.

Cora has written about and has had guest posts about diversity expanding past body types and shapes. Although it may be important there are other issues of diversity that The Lingerie Addict has brought to the forefront such as; being a POC (person of color) in the industry, being a lesbian, identifying as gender-queer, or being a person with disabilities.

All Photo Credits to
All Photo Credits to

I was able to ask Cora some questions about her purpose and why she does what she does.

1. As you may or may not know I’m quite young and I’ve been a fan of your blog for quite awhile now, did you ever think that you would play a part in reaching out to teens? I’m so glad to hear you like my blog! No, I don’t think of myself as reaching out to teens specifically, but I try to be very open and explicit about making TLA a welcoming environment for all kinds of people. I think about the kind of site I wish I’d had access to 10 years ago, and that informs what I and my columnists talk about. It’s very exciting to me to hear that teenagers find it useful and relevant…so thank you!

2. You arguably have one of the largest reaches in the industry did you ever see yourself getting this big? No, not at all. I’m very open about the fact that I started my blog as a hobby, and that I came from a career path that had nothing to do with fashion, PR, marketing, journalism or anything else remotely related to lingerie or blogging. The Lingerie Addict’s growth (we’ve been around for 6 years now) has been both slow and organic, and is mostly attributable to word of mouth. I feel incredibly grateful to be able to do something I love so much every single day, and I don’t take it for granted.

3. On The Lingerie Addict you’ve talked about issues of discrimination and diversity, what made you want to start this dialogue in the lingerie industry because it really wasn’t prevalent before? That’s a big reason why I wanted to start this dialogue…because it wasn’t prevalent before. I fully admit that I was at first reluctant to talk about issues affecting me as a woman of color because I dreaded the inevitable negative push-back. Not only am I one of the few women of color blogging about lingerie, I’m also one of the most visible women of color in the entire undergarment industry. While I’m quite vocal and passionate about dealing with discrimination in my offline life, I had to seriously consider if I wanted to deal with it online as well…because that would mean having no break from this sort of thing at all. And as we all know, fatigue and burnout from confronting discrimination is a very real risk when you’re a minority person negotiating homogeneous spaces.

In my case, two things “pushed me over the edge,” so to speak, when it came to discussing discrimination and diversity on The Lingerie Addict. One, when I reached the position of being the largest lingerie blog in the world, I felt like I had an obligation to start the kinds of conversations I’d always wanted to see. It was very much a case of, “If not me, then who else?” Two, I had a number of unfortunate run-ins with other people in the industry, both prominent bra bloggers and other lingerie experts, who made it clear that they thought issues affecting women of color were irrelevant or unimportant because they weren’t centered on more popular topics like bra size. One of the worst things about being a person of color in our society is that you’re constantly dealing with people telling you, both overtly and covertly, that you don’t matter. I wanted to show the women of color who read my site that yes, you do matter. Issues affecting you are important issues. They are worth discussion and analysis and passionate debate. For me, placing diversity of all kinds (ethnicity, gender, sexuality, age, ability, etc.) at the center of The Lingerie Addict is part of being the change I want to see in the lingerie industry.

4. Did you ever think you would play a role in empowering women? I hoped it would! It’s hard to know what other people will find empowering, but to me, it always goes back to creating the kind of site I wanted to see and that I wished was around when I was a young woman. Women are constantly told what they should be doing, and the world of lingerie is no exception. So much of the dialogue in the intimate apparel industry is focused on making the bodies of women more palatable to outside observers (“You must wear a bra! You must wear shape-wear! You must hide your nipples!” etc. etc.). It’s important to me to create and nurture a space where the focus is on wearing what you want to wear because you want to wear it. To me, choosing your own identity and then expressing that identity through your undergarments (even if society requires you to wear a different external “mask”) is incredibly empowering.

5. You help tell the stories of lingerie brands similar to how we here at STANCE tell the stories of brands/nonprofits we find meaningful; do you have certain things you look for in a lingerie brand you support? I do. While the focus is always on fashionable lingerie, I’m very interested in supporting ethically made, independent lingerie brands. I also keep an eye out for brands that are owned by women, people of color, persons with disabilities, or LGBTQ persons. In addition, it’s very important to me to feature brands that show diversity in their choice of models, whether that means using women of color, models with visible disabilities, older models, gender-queer models, and so on. The quality and the story of the lingerie is always first (we’re a fashion-focused lingerie blog, after all), but I also actively try to make space for a vision, aesthetic, or principles that are usually excluded from the mainstream industry.

6. You’re what we like to call a meaningful brand with a meaningful stance; if you summarize TLA into one motto or one mission statement what would it be? At it’s core, TLA is about finding lingerie for who you are.



You get the picture Cora Harrington or The Lingerie Addict truly is a meaningful brand. Make sure you click the links to check out Cora, and all the mentioned articles.

About the Elevator of the Week Series by Intern Yves

In the Elevator of the Week series we talk about people who are making a difference, and have created their own personal brand using the different values and techniques we here at STANCE use to support meaningful brands.

Elevator of the Week: Charles Ressler

Elevator of the Week: Charles Ressler

This week’s elevator is Charles Ressler a well known resident of our very own Las Vegas. I have never had the pleasure of meeting him (as much as I’d love to), but let’s talk about the awesome meaningful things he’s doing with his life.

First Friday’s Charles Ressler before he was with First Friday was a broadway actor, a Tony Hsieh associate, and a public-relations/special-events/marketing manager for the Bergdorf Goodman department store, owner of a music-production/management firm- among other things . As of late Ressler has made large contributions to the Downtown Project to revitalize downtown Las Vegas, and breakdown the facade of Vegas being home to only debauchery, gambling, drugs, etc. Ressler has also started #dreamMaker to try to help everyone’s dream come true.


You’re probably thinking “Dreams coming true that’s the corniest thing I have ever heard!” But the truth is making dreams come true is really what #dreamMaker is about. You tweet your hopes, dreams, aspirations, or whatever you like to call your thing with feathers with the #dreamMaker, and Charles will  try to help you not only set goals, but achieve them too. As Charles Ressler said,

There’s what the world is and what it can be, and I choose to be in the ‘can be.’ I can’t live in a world if it’s not about potential.

Check it out

First Friday

Back to First Friday. First Friday is an event where everyone is welcome to appreciate all sorts of art forms in Las Vegas. You’ll find visual and performing arts, music, food, and new people to connect with. The event gives local artists a platform to share their work, to sell their products, make a living, and to connect with other like-minded people in a common place. Many local artists get a boost from First Friday and many local businesses depend on this day every month. There is really no better example of culture and community coming together in Las Vegas than First Friday. It’s a great place for family and friends to gather and have a fun time.


Overall Charles Ressler is regarded as a caring individual with boundless joy when it comes to helping people. Make sure you click the links to check out Charles and everything else going on in Vegas.


About the Elevator of the Week Series by Intern Yves

In the Elevator of the Week series we talk about people who are making a difference, and have created their own personal brand using the different values and techniques we here at STANCE use to support meaningful brands.

Elevator of the Week: Kevin Mitnick

Elevator of the Week: Kevin Mitnick

Changing your face in the public eye.

This week I’ll be expanding on a post we previously posted called How to Cope with The Negative Face of a Brand  through this week’s elevator: Kevin Mitnick

Kevin Mitnick is a formerly infamous social engineer and computer hacker known to be the “World’s Most Wanted”; from the 1970s up until his last arrest in 1995 Kevin Mitnick eluded and bypassed security safeguards, penetrating some of the most well-guarded systems. Mitnick certainly wasn’t a white hat in the world of computer hacking, but he is very much so now.

Mitnick now owns a security consulting company, and is a New York Times Bestselling Author currently residing in our ever sunny Las Vegas working to educate and provide services to assist people while still being able to use his talents in social engineering and hacking.

Changing your negative face to a positive one is no easy feat, but Mitnick sets the example for everyone else out there trying to turn their lives around – if you try hard enough and set yourself up to integrate a (win/win) situation.

“I have done a lot to rehabilitate my reputation,”

Mitnick said but he also stated,

“To some people I’ll always be the bad guy.”

The customer or individual determines the face of the brand, which can be a different emotion for each individual. To most Kevin Mitnick has completely turned his life around, and is now contributing positively to society. This is evident in Mitnick’s 127,000 twitter followers enjoying his witty comments and quips. Kevin Mitnick has turned his personal brand around to be something incredibly positive and constructive.

After being released from prison Kevin Mitnick started down his path to change his negative face to a positive face. Mitnick created Mitnick Security L.L.C dedicated to the private security of people. You may ask why is personal security so important; well if you’re not secure and not educated on social engineering you’re open to people trying to steal information from you such as; social security, credit cards, business data, and etc. Mitnick has also written books about the art of deception and intrusion as well as his autobiography Ghost In The Wires: My Adventures as the World’s Most Wanted Hackergiving insight on his expertise in deception and intrusion through social engineering as well as computer hacking. He has dedicated himself to protecting the security of other people with his knowledge of bypassing security. 

Not only people, but also brands can adopt this way of thinking to change your negative face to a positive one. Brands can even increase their positive face when something goes wrong, but is handled in the right way individuals will look at the brand more highly than before.


After all Mitnick went from hacking a McDonalds drive through to being a world famous as the shirt says – security professional.



About the Elevator of the Week Series by Intern Yves

In the Elevator of the Week series we talk about people who are making a difference, and have created their own personal brand using the different values and techniques we here at STANCE use to support meaningful brands.

Elevator of the Week: Bill Cunningham

Elevator of the Week: Bill Cunningham

Bill Cunningham- the legendary street-style photographer for The NY Times; fast, focused and able to tune out all but the shot he’s after, Mr. Cunningham reminds us of a war photographer, which is an unlikely thing for an 82-year-old fashion photographer. Bill does a the flip on war photography. He seeks out and captures humanity amid the storm of life, looking for what Harold Koda, curator at the Costume Institute at the Metropolitan Museum of Art, describes as “ordinary people going about their lives, dressed in fascinating ways.” [inlinetweet prefix=”” tweeter=”@stancebranding @yvestng” suffix=”#branding #value”]Cunningham has established himself as a household name- creating his meaningful brand with his unrelenting beliefs on people and fashion. [/inlinetweet]

Mr. Cunningham is an embodiment of the 5 core values of STANCE – the basis of a strong meaningful brand.
Bill Cunningham today

He has given his all to his craft; creating the best. He has always delivered what was expected if not more. Bill Cunningham’s discerning eye sees through, and beyond, all that to what is real. He is unrelenting and at times off-putting seen when he compared two runway designs decades apart for their uncanny resemblance.

Seeing and expressing beauty in everything as Cunningham said, “It’s as true today as it ever was: he who seeks beauty will find it.” He has given a meaningful perspective on what clothing do for women and men alike. It was never about looking the best, but feeling the best you could possibly be regardless of all else. It’s about how the person felt in the clothes, and how they chose to present themselves to the public.

“The wider world perceives fashion as frivolity that should be done away with. The point is that fashion is the armor to survive the reality of everyday life. I don’t think you can do away with it. It would be like doing away with civilization.”

He presents a different perspective; a beautiful perspective.

[inlinetweet prefix=”” tweeter=”@stancebranding @yvestng” suffix=”#branding #people”]The people; your audience or consumer is most important is what brands and/or companies forget in the long run. Bill never has, “Money is cheap, liberty, freedom that’s expensive.”[/inlinetweet]

Bill is known for tearing up checks when being paid by magazines and newspapers because as he said,  “You see if you don’t take money, they can’t tell you what to do, kid.” He has also traveled around New York and Paris on a bicycle for decades (now on his 29th bicycle as the other 28 were stolen), wearing the same street sweeper jacket, living in the same tiny no closet, kitchen, or private bathroom Carnegie Hall apartment until they tore down the apartments forcing him to move above Central Park; where he had them remove cabinets and appliances to make room for his files.

He never cared for fame and glory yet he achieved it anyway because his name, his brand is meaningful and strong. Genuinely interested in his audience; the people of New York.“I don’t pay attention to celebrities. I don’t photograph them. They don’t dress so… interestingly. They have stylists. I prefer real women who have their own taste.”

He cares about women who have their own tastes, and nothing else.

Bill Cunningham is a synonym for trustworthy. He is honest, but never brutal. He quit Women’s Wear Daily of the Chicago Tribune because they used his photographs as a worst dressed list to criticize women on their dress. He created an environment where men and women could be who they truly are, and not be critiqued. “I could never be a paparazzi, to torment people and chase them. I do it discreetly.” – his success is based on mutual trust and respect; a good face so to speak. Editors, icons, normal New York people may not stop for just any photographer, but they do for Bill; they even welcome him.

Cunningham photographs people and the passing scene in the streets of Manhattan every day, focusing on their genuine usage of clothing to express personal style. Allowing people to trust him and to never question his credibility. You can see by how he has gained the trusts of people constantly in the public eye.

“We all get dressed for Bill”, says Vogue editor Anna Wintour

Brooke Astor asked that Cunningham attend her 100th birthday party, the only member of the media invited.

Trust is key to a brand; people have to be able to trust a brand to do as they say and not cause problems for them.

Bill said, “The main thing I love about street photography is that you find the answers you don’t see at the fashion shows. You find information for readers so they can visualize themselves.” He takes fashion beyond the magazines and the runway elevating his name above the rest to be the first real street style photographer during World War II. He did something no one else did, and has stood out ever since because of his unrelenting love of what is real and out there. After taking a chance photograph of Greta Garbo, he published a group of impromptu pictures in the Times in December 1978, which soon became a regular series. His editor, Arthur Gelb, has called these photographs “a turning point for the Times, because it was the first time the paper had run pictures of well-known people without getting their permission.”

He transformed himself into a brand with these 5 core values- elevating himself above the rest while making strong statements in the industry. He has never changed regardless of fame or fortune he has lived the same way as he always has.  Can you make your own personal brand; your name quite as known and strong?


About the Elevator of the Week Series by Intern Yves

In the Elevator of the Week series we talk about people who are making a difference, and have created their own personal brand using the different values and techniques we here at STANCE use to support meaningful brands.


Bill Cunningham’s Work