One of my favorite articles on Building Brands is this one by Susan Gunelius of KeySplash Creative “Building a Brand Based on Emotions: Love and Belonging“. Love is a universal language that everybody understands & that’s why it turns out to be one of the most powerful Brand Building Strategies.
Unfortunately, most brands that are dedicated to impacting humanity tend NOT to use this powerful strategy. That is why although this brand featured below doesn’t fall directly into the category of brands we work with, we felt the need to feature their new Super Bowl ad as an illustration of a job well done with hopes that other brands can learn something from this spot and apply it in their brand development initiatives.
Budweiser Super Bowl XLVIII Commercial — “Puppy Love”
This spot connects with the audience in such a deep emotional level. Read the comments on the video page and you will see what I mean.