Brand Development Services

Our Brand Development Services include the following:

  • Research
  • Strategy
  • Positioning
  • Architecture
  • User Profile Creation
  • Persona Development
  • Creative Brief Development
Download Sample Brand Development Layout


The term, “brand development,” is just jargon for a form of communication that focuses on how a brand is positioned in the market. It’s how we, as consumers, identify that brand through its reputation. The key here is to be consistent with however the brand was originally declared and to stick to it. Several benefits emerge from having a proper Brand Development, including the following:

  • Consistent loyalty channel between brand and target audience
  • Clear understanding of brand’s overall persona
  • An established emotional connection among target audience and brand

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Build a Meaningful Brand

We believe that great brands stand for something. Brands that commit to a meaningful STANCE—and those who engage with them—win.

About us

STANCE is a Las Vegas Branding Agency dedicated to elevating meaningful brands by leveraging purpose, strategy, design, video & technology to deliver differentiation through strong positioning & beautifully designed brand touch points.

Our purpose is to elevate meaningful brands so that they can elevate the lives of those they serve.