Brand Architecture

Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another.

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The phrase “brand architecture” is just industry-speak for something that most of us, as consumers, experience every day: how a company’s brands work together, and how consumers will understand and interact with the brands. A proper Brand Architecture allows for various hybrid brands. Benefits include:

  • Improved flexibility for growth.
  • Any acquisitions or spin-off brands can all be brought under the brand umbrella easily
  • Protects brand equity and allows the brand to adapt to fit each target audience

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Build a Meaningful Brand

We believe that great brands stand for something. Brands that commit to a meaningful STANCE—and those who engage with them—win.

About us

STANCE is a Las Vegas Branding Agency dedicated to elevating meaningful brands by leveraging purpose, strategy, design, video & technology to deliver differentiation through strong positioning & beautifully designed brand touch points.

Our purpose is to elevate meaningful brands so that they can elevate the lives of those they serve.