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Friday Freebies – Ribbon Font

Friday Freebies – Ribbon Font

STANCE’s Friday Freebies are a series of free useful/cool items posted every Friday, yes we know it’s awesome. We forward to bring a lot of great content that will sure help you elevate your daily life. Check out this awesome free font by Dan Gneiding.


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Hint: Type in 0$ as amount.

Friday Freebies – Long Shadow Generator

Friday Freebies – Long Shadow Generator

STANCE’s Friday Freebies are a series of free useful/cool items posted every Friday, yes we know it’s awesome. We forward to bring a lot of great content that will sure help you elevate your daily life. Check out this awesome long shadow generator for Adobe Photoshop, simply replace the smart objects and add that pop to your designs.

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Friday Freebies – HD Paper Textures

Friday Freebies – HD Paper Textures

STANCE’s Friday Freebies are a series of free useful/cool items posted every Friday, yes we know it’s awesome. We forward to bring a lot of great content that will sure help you elevate your daily life. Check out these awesome HD paper textures, that can be used in your designs.

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Reddit’s Commercial Cuts

Reddit’s Commercial Cuts

Brands spend millions of dollars each year developing their version of a perfect 30-to-90 second television ads, so it’s pretty hilarious to see that some reddit users and simple edits can turn these carefully crafted ads into dark hilarious comedies.

Check out this cut of the famous cheerios commercial, where Gracie learns the horrible truth.
(source : The A.V. Club)

Some of these cuts are clever, seamless stitchings like this cheerios one, while others are full on complete sound edits. Like this absurd/profane lunchables ad.

Or how about this hilarious ford focus ad, showcasing new automatic parking?

Regardless of the absurdity, these ads still serve a purpose and benefit the creator/company responsible for the original. Although the message originally intended may be long gone the product and company are still represented resulting in an influx of massive free content marketing. One of the rules on the subreddit is “The majority of the video MUST be the original commercial/audio,” so this means that the video will still be showcased and people will be able to find the original to compare the subtle edits.

The Subreddit has a total of 21,976 Readers who view and discuss these hilarious ad’s. That’s alot of free exposure these companies are getting as well as original viral content. I feel the lesson that can be learned here is that even though groups like this may seem antagonistic towards the company/product they’re doing a lot to spread the content and maybe bring new life to old dead commercials, still providing you value. Remember, any PR is good PR.

Friday Freebies – Candy Cane Brush Set

Friday Freebies – Candy Cane Brush Set

STANCE’s Friday Freebies are a series of free useful/cool items posted every Friday, yes we know it’s awesome. We forward to bring a lot of great content that will sure help you elevate your daily life. Check out these awesome Candy Cane Brush Set for the Adobe Creative Suite.

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Honda Summer Cheerance Campaign

Honda Summer Cheerance Campaign

Honda has really throttled their summer social media marketing campaign on overdrive. Teaming up with RPA agency, the brand found a way to get attention for its summer clearance event and it created a buzz both in the online and offline. Remember when car dealers used to go on T.V. and hang banners and flags outside their dealerships that screamed, “Sale! Sale! Sale!”? Well think of this as that, but online.

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They’ve also created 62 short little videos with the goal of spreading cheer and happiness.

The campaign primarily focuses on Twitter, while also using Facebook and YouTube. The interesting part is how Cheerance is also spreading joy and happiness in the real world. As the brand will place piñatas at random locations and bury treasures on the beach for people to find them via the Cheerance Detector.

In addition to all this, the brand hooked up with YouTuber Andrew Hales to create a video entitled, “Dancing With People.” In it, Hales dances with random strangers he meets “to help spread cheer for the Honda Summer Cheerance event.”

If all that wasn’t enough, the brand also created a Pandora Summer Cheerance Station to which people could subscribe. This channel features music as well as 60-second comedy bits from comedian Steve Simeone.

All and all, it’s clear that this massive campaign was carefully thought out and planned, not just utilizing one medium but many, maximizing the engagement with people. It’s very impressive to see all this work done just to promote a clearance sale, something that in itself drives traffic (pun intended).

Friday Freebies – 5 HD Blurred backgrounds

Friday Freebies – 5 HD Blurred backgrounds

STANCE’s Friday Freebies are a series of free useful/cool items posted every Friday, yes we know it’s awesome. We forward to bring a lot of great content that will sure help you elevate your daily life. Check out these awesome HD blurred backgrounds, that can be used on designs or just as cool wallpapers.

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The Original Pocket Books

The Original Pocket Books

L&PM is the top publisher of pocket books in Brazil. Enlisting the help of FreeSurf and DM9Rio advertising agency, they managed to create an exclusive jean collection with real stories, poems and tales written by famous authors.


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“great stories can fit in your pocket”

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This whole campaign really served well to strengthen the brand in the public eye. Showing the companies message about the importance and beauty of stories, while providing an awesome jean collection, something people already needed. The whole idea was to communicate the convenience of the pocket book format as opposed to regular books, and they succeeded.


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Now of course the video was created by the ad agency responsible for the campaign, so their is a bit of a bias on just how awesome it was, and the attributed 13% sales is definitely sketchy especially coming from a company that’s essentially advertising themselves and just how awesome they are for being involved.

 

Although the campaign was great and definitely did play a part in building brand strength and awareness, my main critique is how the whole thing didn’t strongly tie back to the L&PM brand. No where in the “The Original Pocketbook” campaign was L&PM really pronounced as a brand responsible for the jeans. Sure it was on the pockets, but it was under to the Original pocketbooks logo, making it seem like it was a separate company that partnered with The Original Pocketbook. Maybe this was on purpose as the design style was also vastly different than anything on L&PM’s website, regardless, I feel more attention should have been paid to tying back to the brand it was promoting.

 

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