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Small Business Promotional Ideas for March Madness

STANCE has a few promotional ideas for March Madness to offer small businesses.

First, some eyebrow raising numbers.

  • Last year, the NCAA men’s tournament’s Final Four match-ups and Final brought in $198.5 million in advertising revenue for CBS and Turner Sports, according to Kantar Media.
  • Each game last year averaged 10.7 million viewers, according to thestreet.com.
  • CBS-Turner is committed to $11 million over 14 years of March Madness Broadcasting, according to Forbes.
  • The American Gaming Association predicts that $9 billion will be bet on March Madness.

HUGE numbers!

The thing is sports have a powerful pull on our minds…and wallets. Whereas major brands compete for attention, just in the hopes that we might like them; sports have a natural ability to excite passion by providing competition. And we LOVE them for it.

Companies need to take advantage of this! I’m not suggesting you pony up and raid the couch cushions to buy ad placement, because you won’t be able to. Prices at $10 million for ads might just be out of reach.

We don’t fall in love with brands easily, but with sports, we fall in love extremely easily. Supercede all those trust issues by doing marketing promotions geared towards those passionate fans.

Bracket Contest

Not hard to do. Fans love filling out brackets, give them one more to fill out, but offer something special. $500 off the next purchase, maybe? By running a contest you are stating that you are brand that knows how to enjoy themselves, you are in touch with fans desire, and it will create excitement. No one is going to turn down a free opportunity to win something and the interaction will be outstanding.

Local Team Support

Local team in the tournament? Our isn’t but yours just might be. Show your support by running a promotion that offers fans something if the local team makes it to the Final Four. Or directly support the team by offering promotional items. College kids love free stuff.

Create Your Own Bracket

Let’s say you have a bunch of different products. Eye-wear, accessories, shoes, magazine, etc. Create a bracket that fans can vote on. Rank your items according to past sales, and round by round have fans vote on their favorites. This accomplish two things. First, it makes you unique. Second, it allows you to gain insight into customer trends. Did the fourteenth ranked purple paisley shirt make it to the Final Four? Might want to start pushing it more.

Whatever the choices may be for March Madness, be careful. “March Madness,” “Final Four,” and other similar terms are all trademarked. Only official partners are allowed to use these terms in promotions. Don’t push it. If you are hosting these contests online, anyone can report you, and if you are reported, don’t expect to get away with it.

 

3 Basic Reasons: Importance of Social Media for Your Business

3 Basic Reasons: Importance of Social Media for Your Business

To every new business owner: Here is the Importance of Social Media for Your Business.

[inlinetweet prefix=”Tip:” tweeter=”@stancebranding” suffix=”#socialmedia”]Social Media is the greatest tool at your disposal.[/inlinetweet] Don’t mistake it for just another fad that “kids these days” are talking about and be resistant. Embrace it, love it, and use it.

Look around, this is the new age. The 80’s, 90’s, and even early 2000’s promoting is a thing of the past. Yet some of you still channel your inner Monty Python, throw hands up, and book it, screaming “run away!”I get it. Social Media is daunting, but just like Michael Myers, it will creep up on you slowly no matter how fast you run.

So if it is here to stay, and you want to stay, how can you effectively use it? I have three suggestions that can be used in very simple, basic means.

1. Recruiting:

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Long gone are the days when a paper resume was the only thing that told you the story of who an applicant was. Now employers have a life story at their fingertips. Is this person a good fit? Well he is passed out drunk in his Facebook profile picture. Not very flattering.In order to be successful, surround yourself with successful people who are going to work hard to succeed. Use Social Media to research. Chances are you will find the right person who worked to create positive content to be noticed instead of the wrong one who has pictures of themselves after 20 shots.

 

2. Simplicity:

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Hey, great news. You have a message right? Good, unfortunately chances are we won’t remember all of it! But have no fear! People don’t need to remember EVERYTHING, just the basics, Social Media does the rest. A slogan or tagline is a great way to get people talking, or in some cases overly annoyed enough to start Googlin’.  As you’ve probably heard, “15 minutes could save you 15% or more on car insurance.” Quick, easy to remember, and catchy. GEICO uses this tagline to capture the attention, they don’t drone on about HOW you are going to save 15% or more, they just dangle the bait and get you hooked. Keep it simple on Social Media.

 

3. Sheer numbers:

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Every business owner should be comforted by this statistic: Facebook has 1.3 Billion active monthly users, according to Statistic Brain.Let that sink for a moment…1.3 Billion. That is 1.3 Billion people that are part of social network you can connect with. Facebook is not stationary anymore either, it is accessible almost everywhere. Mobile Facebook users are numbering over 680 Million. Our culture is evolving, will you evolve with them?

Start with basics. Use Social Media to recruit, keep your message simple, and connect with a growing social world. The key is consistency and focus. You should be excited by the points above because they serve as basic, fundamental, building blocks. Don’t go crazy, your message will spread you don’t have to be active on every Social Media platform to be successful. Start small, stay focused, aim big.