With clutter in current marketplace, building a strong brand is more crucial than ever. The 3 C’s of building a strong brand simplify the sometimes daunting brand development process. They are the basic building blocks of any strong brand that exists.
One thing is certain: A brand has to be nurtured- and it takes (a long) time to successfully build any brand.
In addition to time, it takes thought and consistent application. But it does not have to take big budgets. It just requires you to embrace a mindset that requires both discipline and passion. It’s about caring for the bigger picture and the smaller details- all at the same time.
[inlinetweet prefix=”” tweeter=”stancebranding” suffix=”#STANCEBranding”]When building your brand, adhere to the 3 Cs and your results will make you proud.[/inlinetweet]
A brand has been described as “everything you say and everything you do.” Brands are built on trust. Trust is gained by delivering on each promise you make. A credible brand will always align the way it behaves with the way it is portrayed (or the promises it makes). This close connection will ensure that your customer’s instinctive reaction is one of trust and belief in your brand not one of doubt and uncertainty.
A strong brand is based on clearly defined values, that are important to your customers and that differentiate you from your competitors. Take a (meaningful) stance. Do this by understanding, establishing and communicating what you stand for. A clear understanding of your values throughout your business will ensure that they are communicated clearly through “everything you say and everything you do.” When you don’t stand for something, you’ll fall for anything.
The value of a brand comes through recognition and recognition comes from consistent application of every visible manifestation of your brand, at every ‘touch point’ that your customers experience your brand. Create brand guidelines, not only for your visuals, but also for your values, systems, processes and everything in between. Ensure every employee clearly understands & applies these guidelines- consistently.
When all is said and done, strive to build a meaningful brand.