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Bringing Your Data Visualization To Life

Bringing Your Data Visualization To Life

Now more than ever we thrive on data. We want to take these polls and then see where we fit. Yes, maybe more people might like to have the ability to eat without getting fat or more people want to know what their pet is thinking about them, but what does that all mean? Or even better, how do you explain it? These become especially pertinent questions when your campaign has finished and you’re left with all these numbers or you now know where most Las Vegas tourists are from.

However, sometimes answering these questions requires data visualization. That is, presenting numbers, stats and important information in a visually pleasing way. It’s a great way to create interactivity and keep your audience longer on your site. The key is to realize what is the best way to present the information and when to make it interactive or just static.

 

Below is a list of different approaches to present your data and some free tools that may help you.

 

Photo Gallery

This can be either linear (if you have a selection of photos that tell a story in a needed order) or nonlinear for when you just want to show a collection of photos. On most website platforms, including WordPress, you can simply upload your photos, however if you want a program to present the photos,  WOW Slider is an easy and effective way to doing that.

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Static Infographic

This is a great tool to simply show a chart or several diagrams explaining a topic you’re discussing. Venngage is an easy-to-use tool that will let you customize your infographic and be presentation-ready for your next occasion.

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Interactive Infographic

These have been the biggest rage the past couple years, as it’s a great way to show off your data while sparking your audience’s eye with visually-pleasing graphics. Info.gram is a great way to create a chart from your Excel sheet and present/share your information in a simple interactive infographic.

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Map

Let’s say you want to show where people most want the ability for super speed versus the ability of invisibility. You have all these locations but no way to show it. A good approach would be to create a map with ScribbleMaps, which will not only show their location, but also show details about who is in that location. This is where mapping meets interactivity.

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Your Resume

It’s crazy to think there’s all these tools for data visualization, but one that’s rather interesting is a new approach to presenting your resume to future employers. Visaulize.me helps you create an interactive resume that gives you infographics turning your work experience into a data visualization.

So no matter which route you choose, just realize and consider what the best approach would be to creating data visualization. Yes, you want to impress your readers but don’t go overboard by providing a cool interactive map when just a static infographic is necessary to show how many people want to read minds.

Reddit’s Commercial Cuts

Reddit’s Commercial Cuts

Brands spend millions of dollars each year developing their version of a perfect 30-to-90 second television ads, so it’s pretty hilarious to see that some reddit users and simple edits can turn these carefully crafted ads into dark hilarious comedies.

Check out this cut of the famous cheerios commercial, where Gracie learns the horrible truth.
(source : The A.V. Club)

Some of these cuts are clever, seamless stitchings like this cheerios one, while others are full on complete sound edits. Like this absurd/profane lunchables ad.

Or how about this hilarious ford focus ad, showcasing new automatic parking?

Regardless of the absurdity, these ads still serve a purpose and benefit the creator/company responsible for the original. Although the message originally intended may be long gone the product and company are still represented resulting in an influx of massive free content marketing. One of the rules on the subreddit is “The majority of the video MUST be the original commercial/audio,” so this means that the video will still be showcased and people will be able to find the original to compare the subtle edits.

The Subreddit has a total of 21,976 Readers who view and discuss these hilarious ad’s. That’s alot of free exposure these companies are getting as well as original viral content. I feel the lesson that can be learned here is that even though groups like this may seem antagonistic towards the company/product they’re doing a lot to spread the content and maybe bring new life to old dead commercials, still providing you value. Remember, any PR is good PR.

Friday Freebies – Candy Cane Brush Set

Friday Freebies – Candy Cane Brush Set

STANCE’s Friday Freebies are a series of free useful/cool items posted every Friday, yes we know it’s awesome. We forward to bring a lot of great content that will sure help you elevate your daily life. Check out these awesome Candy Cane Brush Set for the Adobe Creative Suite.

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Rebrand -You Need To Let Go

Rebrand -You Need To Let Go

[inlinetweet prefix=”” tweeter=”amd5555″ suffix=”#rebrandbreakup”]Going through a rebrand can be difficult. Like a break up. We didn’t necessarily end badly, but we still can’t be together. We need to let go.[/inlinetweet]

Let go of the negativity, let go of the bad memories, but still hold on to what makes you, well you. Because you’re cool! You just had someone else who made you seem less cool-and that sucks.

 

Rebranding is exactly the same. Your brand is cool. You already have traffic to your business, a well developed customer base, but you’re still lacking IT. You’re not where you want to be with your business, just like after a break up, you’re not where you want to be in life.

break up

So follow me through a post-breakup journey!

After a break up,

you probably change your look- a new haircut, new hair color, change outfit styles (btw, those shoes totally rock). How about a logo redesign for your business? Lets freshen up those colors, cleaner edges, a newer font! Because he was so last season…

After a break up,

you want to reconnect with your friends and the people you lost touch with when they were your everything. How about a customer survey or a social media campaign? Get to know your customers. Find out what they love about you, find out what they think you need to change (aside from drowning in your post breakup tears), and find out where they see you going. Their information is super valuable and FREE. They love you! They’ll do anything to see you succeed! Keep them around and use them to your advantage. It’s a win for you to have their input. It’s a win for them to see you flourish.

After a break up,

you want to be single. Single means you’re meeting new people, trying new things, and trying to find yourself again. Perfect! Find new customers, trying something fresh and hip-go with the times, but don’t lose that edge that made you different from everyone else. During the peak of love, we become comfortable, like our partners, satisfied. Single means we have a new lust for life! We become addicted to what the world is doing, and we want to become a part of it. Rebrand yourself! Rebrand your brand!

The hardest part after a break up is seeing things that remind you of that person wherever you go. “Oh, that’s where we shared our first milkshake together. That bench is where we had our first kiss. That new job is where he found his new girlfriend!”  <–that was a joke…

Anyway! It is hard, but nothing good is easy. We must strip ourselves of anything that is them, without losing ourselves, our core. Don’t go back! Doesn’t matter how many times they text you saying they miss you, or show up at your window with a boom box playing 80s classic rock. Doesn’t matter! You’re better than that! You’re on your way to doing great things.

I don't care how cute he is or if it completely melts your heart!
I don’t care how cute he is or if it completely melts your heart!

 

A rebrand is just the beginning.

 

Ice Bucket Challenge: How The ALS Association Created Brand Awareness

Ice Bucket Challenge: How The ALS Association Created Brand Awareness

If you’ve viewed your social media feed at least once in the past two weeks, you’ve probably noticed the phenomenon ALS Ice Bucket Challenge. People are dousing themselves with ice cold water all throughout the world to support the ALS (amyotrophic lateral sclerosis) Association, which some people still confuse for the ASL Foundation (American Sign Language).

According to Facebook, 2.4 million videos have been shared relating to the ice bucket challenge and over 28 million people have posted, liked and/or commented about this trend. Additionally, the challenge has reached almost every country in the world.

The trend has been mentioned on Twitter more than 2.2 million times and over 800,000 times on Instagram.

This is a perfect example of people in support of your organization spreading a good deed through simply clicking the “share” button. It’s a chain effect. The only thing you need to is make note of your organization’s involvement and watch the magic happen while you create brand awareness.

ALS has received $31.5 million in donations for the July 29-Aug. 20 time period. Compare that to only $1.9 million during that same time period last year. These donations come from existing donors and 637,527 new donors. Yeah, and people say social media isn’t effective.

The challenge was in existence before Pete Frates, prior Divison 1 Boston College baseball athlete, picked it up in late July to support ALS — a progressive degeneration of the motor neurons of the central nervous system, leading to wasting of the muscles and paralysis.

The initial challenge was to dump a bucket of ice on yourself and if you didn’t accept the challenge then you had to donate $100 to a charity of your choice. Matt Lauer of the Today Show took the challenge after being dared by hall of fame golfer Greg Norman. The challenge started with pro golfer Rickie Fowler and then challenging his colleagues.

Now, celebrities and public figures continue to challenge each other as well as the general public too. Although there is some discord concerning if it’s just a “cop out” to take the challenge and not donate, however most celebrities promise to donate additionally.

No matter the reasoning for this challenge (potential slacktivism, but that’s another post), what matters is the power of social media and how an organization can continue to spread coverage through a positive image. It’s the epitome of spreading brand awareness and ALS Association is doing it effortlessly.

 

Below is a compilation of celebrities and public figures taking part in the challenge…

Pop Icon Britney Spears

Rapper 50 Cent

Football Player Matt Hasselback

Actor Vin Diesel

Former President George W. Bush

 

Actors Ashley Tisdale and Zac Efron

 

Artist Justin Timberlake and Friends

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British Rapper Devlin

A Quirky YouTube Hit by Rubius

And A Vanilla Ice Parody for ALS

 

Honda Summer Cheerance Campaign

Honda Summer Cheerance Campaign

Honda has really throttled their summer social media marketing campaign on overdrive. Teaming up with RPA agency, the brand found a way to get attention for its summer clearance event and it created a buzz both in the online and offline. Remember when car dealers used to go on T.V. and hang banners and flags outside their dealerships that screamed, “Sale! Sale! Sale!”? Well think of this as that, but online.

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They’ve also created 62 short little videos with the goal of spreading cheer and happiness.

The campaign primarily focuses on Twitter, while also using Facebook and YouTube. The interesting part is how Cheerance is also spreading joy and happiness in the real world. As the brand will place piñatas at random locations and bury treasures on the beach for people to find them via the Cheerance Detector.

In addition to all this, the brand hooked up with YouTuber Andrew Hales to create a video entitled, “Dancing With People.” In it, Hales dances with random strangers he meets “to help spread cheer for the Honda Summer Cheerance event.”

If all that wasn’t enough, the brand also created a Pandora Summer Cheerance Station to which people could subscribe. This channel features music as well as 60-second comedy bits from comedian Steve Simeone.

All and all, it’s clear that this massive campaign was carefully thought out and planned, not just utilizing one medium but many, maximizing the engagement with people. It’s very impressive to see all this work done just to promote a clearance sale, something that in itself drives traffic (pun intended).

Friday Freebies – 5 HD Blurred backgrounds

Friday Freebies – 5 HD Blurred backgrounds

STANCE’s Friday Freebies are a series of free useful/cool items posted every Friday, yes we know it’s awesome. We forward to bring a lot of great content that will sure help you elevate your daily life. Check out these awesome HD blurred backgrounds, that can be used on designs or just as cool wallpapers.

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Is Social Media Keeping You Unemployed?

Is Social Media Keeping You Unemployed?

How many times have you been on your Facebook, saw someone post something all dramatic and thought- “oh geeze…”
How many times do you think someone else has thought that about one of your posts?

Fact is, we all make mistakes. Unfortunately for us, everything we do now is embellished, emphasized and retweeted/shared for the whole world to see. If you don’t want to share your secrets, don’t tell anyone. Same thing on social media.

[inlinetweet prefix=”” tweeter=”amd5555″ suffix=”#ragstoriches”]Social media is gaining huge traction in the workplace. Employers are now looking up your pages to learn more about you and who you are. [/inlinetweet]

taken-linkedin-meme-duncan1
CareerBuilder recently surveyed 2138 hiring managers and HR pros and 3022 adults employed across numerous industries. Almost half of employers said they use social media to research potential employees (43%) and 12% of the other half said they were going to start! This all leads to the greater question, “Why should I hire you?”

Why should I hire you?

According to your Facebook, you drink 5 nights out of the week, your friends are covered in tattoos and piercings and you flash the bird in 8/10 pictures. Does this really make me want to bring you around my clients? Sure, all of your friends think you’re the coolest kid ever, but you’re trying to sell yourself in a new market. They are the ones who need to think you’re cool- Cool and Professional.

Kevin Magee, Chairman and Chief Idea Officer of Smashing Pixels Inc wrote a humorous article titled, 10 Things You Should Never Share On Social Media. Take a look at them and filter out your profile if you want to get hired-also if you don’t want to get jacked. Really guys, don’t post your credit cared information on social media.
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There is a brighter side!  There are people you should emulate. As much as your dumb and idiotic posts won’t get you the job, there are also posts and social media behavior that will!

A third of the employers surveyed said by looking at the social media pages of their candidates, they discovered things that made them want to hire them! The top 5 things employers look for when they are looking at your accounts and want to hire you are:
• Got a good (or better) feel for the candidate’s personality (46%).
• Candidate’s background supported his/her stated professional qualifications (45%).
• Candidate’s site projected a professional image (43%).
• Candidate apparently well-rounded, obviously had a wide range of interests (40%).
• Great communication skills (40%).

nsa

 

See, her Internet celebrity made her popular for her current employer 😉

Defining a Brand Name by Its Innuendos

Defining a Brand Name by Its Innuendos

The name of a brand is the key to its identity – it’s what people say when they recognize your logo or tagline. This name isn’t (or shouldn’t, at least) be taken lightly — it’s like naming your child; it requires some thought and deeper meaning.

However, not all babies are named as thoughtfully such as Fox India Owen, Bear Winslet, North West, Cricket Pearl Silverstein or the lovely Rosalind Arusha Arkadina Altalune Florence Thurman-Busson (yes, that’s one person).

Some brands have followed in these poor babies’ footsteps with unusual names (that don’t work) and oddly enough, several have some awkward sexual implications.

 

Kum & Go

Based in West Des Moines, Iowa, this convenience store attempted to do a play on the phrase, “come and go,” however I’m not sure if it was the best option they could have picked in 1975. If anything, they’re extremely memorable.

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Smashburger

With the motto, “Smashed Fresh. Served Delicious,” Smashburger apparently does just that to serve tasty burgers (no matter it’s implications).

 

BJ’s (Restaurant | Brewhouse)

There are too many places with this name (from a wholesale club to a 99 cent store), but a prominent one here in Las Vegas is the restaurant BJ’s, where they promise you’ll be greeted with, “Welcome to BJ’s!”  They’ve been flaunting a good restaurant owned by BJ since 1978. Simply put, there’s too many inferences that can be made from this name.

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Grey Poupon

A Kraft Foods product, this dijon mustard may be the best-selling Dijon-style mustard (there isn’t much competition) in the U.S., but it also may make you second guess the process in making the condiment. It’s a partnership between Maurice Grey and Auguste Poupon since 1886, but no matter how you say it doesn’t sound like their tagline in the video below: “One of life’s finer pleasures.”


Now yes, it’s important to have thought behind your brand name (which all of these listed do), but it’s also important to realize how people will perceive your name. If you want sexual implications when people think of your restaurant, then go ahead and name it “BJ’s,” but if not then be sure to reassess that decision. [inlinetweet prefix=”” tweeter=”” suffix=””]It’s a risk to stick with an odd name, but just be sure to own it if you do.[/inlinetweet]

These companies below have odd names, but do a good job of making fun at themselves while still creating a positive face for their brand.

 

Fresh Body: Fresh Balls

A personal hygiene brand dedicated to keeping you “So Fresh and So Dry,” they really go all out to take care of a man’s genitalia. Also, don’t worry they feature Fresh Breasts too, ladies.

Thus, this video shows the very concern involved with a man’s sweat in his not so talked about regions.

 

Poo-Pourri

It’s literally what it sounds like. A freshener that you spray prior to dropping the motherload (or using the restroom) to prevent others from smelling what you just did in the bathroom.

This video shows their great use of playing on their awkward name and concept altogether.

 

[inlinetweet prefix=”” tweeter=”” suffix=””]So when you name your brand, be sure it’s something you’d proud to hear in conversation.[/inlinetweet] It’s just like naming your baby — you want it to thoughtful and meaningful. Unusual brand names are great, but only when they’re marketed appropriately and reach their desired audience.