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The One Persona

The One Persona

Soft blue eyes, a killer smile, six foot minimum, no children, a degree, preferably in a sustainable field, close to family, isn’t too stable in his career but there is room to grow, honest, funny…


Finding the person you will spend the rest of your life with is not an easy task. Some people spend their whole lives finding that one special person.

During the time leading up to finding the prize, we create a persona of a person we would like to attract. We create a profile for them. Whether it be if he has a dog or if he has money in the bank, we know him. They wake up at 7am, take the dog out, then make themselves a bowl of cereal with a banana on the side. This fantasy world goes on for the rest of their day.

The point is that we develop a persona for our target audience, the people we want to attract. The same needs to happen with your brand. A persona needs to be created for the exact target audience. You need to visualize what your customer does throughout their day and how your brand will be intertwined. You are going to spend the rest of your brand’s life with its persona. Therefore, you need to make sure you can commit and be serious about your new relationship.

The only real way of knowing a persona is to know its ins and outs, its secrets, and how you both can have a meaningful relationship.

 

What is A Brand?

What is A Brand?

 

You either stand for something, or brand for nothing.

It’s true strong brands stand for something. Brands that commit to a meaningful STANCE —and those who experience them—win. But what is a brand? Is it a clean logo design? A stylish and functional website? Quite a bit of confusion, right? I think the word “brand” is one of those words that is widely used but unevenly understood.

Dictionary’s definition of the term brand

The first dictionary definition of the word “Brand” is, “A type of product manufactured by a particular company under a particular name.” Used in this sense the term Brand could very well be replaced by the term product or trademark. Here at STANCE we feel a brand is about much more than simply the product or service the company is offering.

A brand is really the relationship between the consumer and the company. It’s important to add that sense of humanity into a business if you want to create a good and lasting relationship with your customers. A brand needs to have life to it. A brand must also be purpose driven; having a purpose is a key factor in building a strong and meaningful brand.It helps show your customers what you do and why you’re doing it, and this leads to a much deeper connection.

On a base level you could say it’s about community, tradition, and values. Now were not saying it’s easy getting these ideals across to the public or consumer. It’s a purposeful task that utilizes disciplined, strategic thinking and creativity.

The result is a brand strategy, story and experience that are elegantly simple and ultimately an asset that drives your business ahead.

Search Engine Optimization

Search Engine Optimization

 

In a world consumed by technology, it is important to have your brand stand out amongst the rest on popular search engines. As customers search popular key words into sites such as Google, Bing, and Yahoo, the only way your potential customers will notice you is if your website is linked to these key words and optimized for search engines.

This process is a bit intuitive, by trying to understand what people will search to find your company. Your brand is worthwhile and serves a purpose! Don’t allow it to get lost in the search engine mess of other brands that may not be as meaningful as yours.

Sit back and relax.

At STANCE, we take care of all the hard stuff for you like Search Engine Optimization. We find key words, link them into your website, and make it easier for customers to find your website on those popular search engines.

We work together with you to create meaningful content and define your brand’s purpose. Therefore, elevating your brand, not only up the search engine’s list, but also in your customers’ minds.

Find Your Tribe

Find Your Tribe

Society is moving in a new and meaningful trend.

Until recently, consumers sought benefits and features of a product.  Marketers and companies tried to push their products onto the consumer by displaying how it could fulfill an immediate need.

Today, things are a bit different.  This new trend was voiced by Marty Neumeier in his book, “ZAG” Neumeier states, “In a marketplace of me-too offerings, people choose on the basis of tribal identity. ‘If I buy this product, what will it make me?'”

Enter Tribal Identity

Society is growing far more concerned with how they will be perceived by others and how they can change their behavior to emulate what they believe is right. As we develop our behavior, we try to group ourselves with like behavior of others. This is what Neumeier calls tribal identity. Fortunately for marketers and growing companies, news spreads rather quickly in a tribe giving a brand extra traction. Instead of pushing products onto consumers, Neumeier suggests pulling people into tribal groups. By doing so, a product can;

  1. Grow faster
  2. Display how the use of the product or service can create a positive image for the tribe

In a growing world of companies trying to earn one more dollar, be a company that stands for something meaningful, one that is driven by purpose rather than just mere profits. Strive to do what you feel is right and beneficial to the world around you.

Here at STANCE,  we seek to contribute to the growth of brands that are driven by purpose. Our tribal identity displays how we try to benefit the community and the world around us. Keeping with the new and meaningful trend, STANCE markets brands to tribes seeking value and meaning, while upholding the consumer’s positive societal image.

Since everyone is now seeking to  buy products and services that will uphold their societal image, this will make the process of pulling tribal groups that much easier.